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Performance Media Manager

Job Description

What you'll do

As part of the Ubisoft’s US Performance Media team, the Performance Media Manager will be responsible for the creation, management, and optimization of Youtube and SEM campaigns. Main responsibilities also include providing strategic and tactical recommendations, as well as the creation of performance reports that will be shared with cross functional teams.

A good understanding of the digital advertising eco-system and a data-driven mindset is a must. Bonus if you have experience in digital media planning or strategy development. The performance media team is part of a fast-paced, high visibility, and high demand marketing team, as such, strong project management, organizational, and analytical skills are essential for success.

Campaign Planning

• Work cross-functionally with media planners, analytics, and agency partners to established clear campaign strategy, tactics, objectives, and measurement KPIs for our YouTube and SEM campaigns.
• Contribute to the development of in-house channel media strategies & tactics, utilizing your knowledge and expertise of channel/platform capabilities, during our planning process
• Provide optimal budget forecasting and/or allocation recommendations, with the focus of achieving maximum reach, scale, engagement effectiveness, and performance efficiency

Campaign Execution & Maintenance

• Monitor and measure campaign performance in platform, leveraging insights and trends, and provide data backed recommendations to internal media partners and stakeholders
• Manage all aspects of the day-to-day management of digital performance campaigns, including campaign creation, performance optimization, reporting, and budget monitoring

Analytics and Reporting

• Provide weekly campaign reports for live titles in conjunction with the media planning and performance media team members
• Support the title project team in all wrap-up reports, provide deep and thorough insight into the performance of the campaign
• One-off reporting needs including but not limited to additional research areas, insights, or historical performance

Additional Research & Projects

• Continued industry growth and knowledge within digital marketing trends and emerging digital marketing channels
• Apply research, identify new market trends, develop POVs, and keep the team informed of new opportunities. Contribute to the development and refinement of your media channels’ best practices.

Partner Management

• Maintain close relationships with core media partners and help identify opportunities for new product test & learns.

Qualifications

What you bring to the team

• University graduate in advertising/marketing, communications, business administration, or similar field preferred
• 3 – 5 years of hands-on experience with planning and managing YouTube advertising and SEM campaigns in Google Ads and DV360
• Proven experience with defending strategic, tactical, and budget recommendations for YouTube and SEM.
• Ability to synthesize and communicate numerical or complex information, both oral and written
• Work well under pressure with short deadlines across multiple teams with fragmented, vertical priorities
• A self-starter who can work independently or with minor supervision in a fast pace, multi-project, and process-oriented environment by balancing time on competing priorities
• Ability to spot problems before they arise, and constantly looking for ways to improve processes
• Experience with site tag management tools (e.g. GTM, Tag Commander), Analytics platforms (Google/Adobe), web-trend metrics.
• Bilingualism: excellent oral and written communication in French and English.

What to send our way

• Your CV, highlighting your education, experience, and skills

Additional Information

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.