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Performance Media Manager, Free-to-Play

Job Description

What you'll do

The Performance Media Manager, Free-to-Play will be responsible for driving user acquisition for Ubisoft’s Free-to-Play (F2P) games through the execution and optimization of cross-channel digital media performance strategies and tactics (SEM, YouTube, Programmatic, and Social).

Working closely with cross-functional teams (Marketing, Analytics, Ad Ops, Web Development, Data Science, etc.) the candidate will also be responsible for testing, reporting, analysis, and thought leadership on F2P acquisition and strategy. The performance media team is part of a fast-paced, high visibility, and high demand marketing team, as such, project management, organizational, and critical-thinking skills are essential for success.

F2P User Acquisition Strategy Leadership

• Bring thought-leadership to Ubisoft F2P media strategy. Guide the paid media strategy & tactics for a portfolio of video games: contribution to the media planning process, audience and creative strategy, budget setting, industry tracking, test & learn agenda, measurement framework, etc.
• Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward
• Participate in the establishment, tracking, and reporting of business and media KPIs.
• Manage external media and tech partners to ensure performance and cost efficiencies.
• Follow and communicate existing and emerging trends in user acquisition and the F2P games business.
• Present, and evangelize cross-channel media acquisition strategies, results, and best-practices to key stakeholders.

Performance Media Campaign Management

• Execution, management, and daily optimization of cross-channel user acquisition campaigns
• Analyze data to evaluate and optimize campaign performance based on KPIs such as CPA, ROAS, and ROI.
• Lead consistent testing efforts with the goal of improving user acquisition efforts: A/B Creative Tests, Landing Page Tests, Audience Tests, etc.
• Collaborate with creative teams for the creation of assets based on best practices
• Monitoring of budgets and performance across all campaigns and partners.
• Report on campaign effectiveness and performance to key stakeholders.

Qualifications

What you bring

• 3-5 years of experience managing user acquisition campaigns
• Hands-on experience creating and optimizing digital performance campaigns on key Programmatic, SEM & Social platforms: Google Ads, DV360, and Facebook Ads Manager
• Curiosity and desire to test & improve campaign performance, drive innovation, and identify key business opportunities through data.
• Strong leadership, communication, project management, and collaboration skills with a proven ability to work with both technical and business teams
• Exceptional analytic skills and ability to summarize results into insights to drive strategy and decisions with cross functional teams and internal clients
• Passionate about video games, user acquisition, and attribution
• Additional consideration for F2P gaming experience

What to send our way

• Your CV, highlighting your education, experience, and skills

Additional Information

At Ubisoft Montreal, a preeminent developer of video games located in Montreal’s dynamic Mile-End neighbourhood since 1997, we offer a work environment unique in the industry for allowing you to build and cultivate games that are part of critically acclaimed, iconic AAA franchises of international repute.

When you join Ubi Montreal, you enter a community of passionate, extraordinary developers connected by their need to innovate, to be creative and to work with the latest technology. You’ll discover a world where employees enjoy constant career advancement, a supportive learning environment, and competitive compensation packages.

More than anything, at Ubi Montreal, you will regularly ship a variety of big, quality titles – Assassin’s Creed, Far Cry, Rainbow Six, Watch_Dogs, For Honor and… well we can’t disclose all our secrets just yet… – and work with some of the most talented people in the industry.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.