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Performance Marketing (UA/Ad Monetisation)

Trailmix is an ambitious start-up with an incredibly diverse and talented team who loves to make top-notch games. Our brand new casual game ‘Love & Pies’ has recently launched. After securing big funds from Supercell, we want to grow our game to be a mega hit.

We’re looking for a UA/Ad Monetisation manager who will join us on the journey of extraordinary growth. You will be responsible for our growth strategy, UA media buying and Ad monetisation optimisation. You will have full autonomy to set the UA strategy within your channel, whilst working alongside a dynamic, supportive and inclusive team who will value your creative marketing and analytical skills.

This is a role for someone who takes initiative with UA operations whilst working alongside a dynamic and supportive team who will value your skills.

What you will do:

• Execute and optimise performance campaigns on the main networks such as Facebook and Apple Search
• Monitor and optimise on ad placement and bids to ensure all game adverts provide the best players experience and strong ad revenues.
• Build relationships with external networks and media companies
• Deep dive into the details of audience targeting and creative testing analysis
• Work collaboratively with the Product, Creative and Data functions at Trailmix
• Keep up to date with latest technology latest and trends in mobile gaming

What you will need:

• 5+ year experience in Mobile User Acquisition is a must
• F2P game experience is an advantage
• Analytical thinking and ability to read & understand data
• Interest in learning more about ad monetisation and overall growth strategy
• Tableau or other data visualisation tool experience is a plus

Location:

Trailmix is currently operating under a hybrid work model - we have 3 days a week (Monday, Thursday & Friday) in person at our brand new studio in Kings Cross with the remaining 2 days available to work from home.

Benefits:

• Flexible working
• Contributory Pension
• Tax advantaged Stock options
• Fully comprehensive Private Medical Care (premiums paid by Trailmix)
• 28 days Holiday (including 3 company holiday days around Christmas)
• Free drinks and snacks in the office
• Company gifts and swag
• Socials and events

Inclusive Culture:

Trailmix was founded to make a positive impact on our players, our community, and our colleagues. We are committed to creating an inclusive culture, and fostering an environment where people can flourish is our priority. We think it’s vital that players see themselves represented in games, and in Love & Pies we showcase the beautiful diversity of life. Love & Pies represents the people we are and the people we love, and we’re always looking to add more people who want to design games for everyone.