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Performance Marketing Manager

[모집 분야]

Performance Marketing Manager

[담당 업무]

- Define marketing goals, develop marketing strategy, and implement campaigns collaborating with product teams and executives

- Set analytics priorities in key marketing initiatives. Translate business questions into appropriate analytical projects that will inform strategic and tactical business decisions.

- Deep dive into complex internal product dataset, syndicated data and consumer survey results. Identify and communicate insights to senior management and cross functional stakeholders for better decision making.

- Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.

- Establish success metrics and measurement plans that explain the incremental impact of marketing campaigns.

- Monitor and analyze data to optimize campaigns to meet volume and ROI targets for product

- Report on progress and overall campaigns performance

- Operate seamlessly between being a business-savvy internal consultant and a highly technical business intelligence analyst.

- Collaborate with data analysts and product managers to develop insights and achieve the overall account objectives.

[지원 자격]

- BA/BS degree in a quantitative or business field, or equivalent practical experience.

- 5+ years of experience in performance marketing within the gaming or entertainment industry.

- Exceptional quantitative skills and experience (SQL, Excel, Tableau, or similar database/analysis tools)

- Experience in user acquisition models for mobile and social games (CPI, CPA, CPC)

- Experience in running A/B tests and deriving at actionable recommendations.

- Capable of devising cutting-edge marketing strategies backed up by the insightful market and player analysis.

- Experience managing and optimizing marketing campaigns directly (Not through an agency) with remote global marketing teams and know the challenges of regional marketing.

- Effective verbal and written communication skills, and ability to present complicated data findings in a clear and compelling manner.

- Fluent in Korean and English.

[우대 사항]

- A passion for gaming and a PUBG fan

- Experience in global performance marketing in North America/Europe regions

- Experience in global social/media platform (facebook, google, youtube etc.) performance marketing

- Experience in working as an project manager in performance marketing agency

[업무 경력]

- 5년 이상

[고용 형태]

- 정규직

[근무지]

- 서울 본사 (서초)

[제출 서류]

- 입사지원서 (자유 양식) / 포트폴리오 (필요시)

- 업무 경력에 따른 필수 제출 서류

1) 신입 : 자기소개서
2) 경력 : 경력기술서

[채용 절차]

- 서류 전형 > 실무진 면접 > 경영진 면접 > 최종합격 및 입사* 필요 시 추가 면접이 진행될 수 있습니다.

[공통]

- 장애인 및 국가 유공자 등 취업 보호 대상자는 관계 법령에 따라 우대합니다.
- 자격 요건이 충족된다면, 서로 다른 모집공고에 대한 중복지원이 가능합니다.

[문의사항]

talent@pubg.com