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Performance Marketing Manager
4 years ago
Mech Mocha runs India's first vernacular social gaming platform for the next billion Indians. Let’s take you through our journey.
2015: Bangalore touchdown. We started small but with a big dream - to build mobile apps that entertain India.
Early Wins In no time, we evolved into a dynamic 30+ member team and our first game got over 10 Million downloads. Got Blume to invest in our adventure.
Bigwigs came onboard. We raised over $10 million in funding, thanks to industry stalwarts like Accel, Blume and Shunwei and grew to 50+ awesome people!
Making India Play. Our users, who we lovingly call ‘Pritam’ or 'Preeti', are spending over 70 million minutes of time per month on our platforms.
With Jio's aggressive entry, mobile data became affordable to additional hundreds of millions. These hundreds of millions of Indians are under-served w.r.t. digital products and services competing for their attention. Over the next 5 years, 500 million more Indians are expected to adopt digital platforms.
Their online behaviour is different from the behaviour of the audience in tier-1 India. For them, typing is an *unnatural* way of interacting with the smartphone. They're not as comfortable with English-first apps; they strongly prefer to consume online content in vernacular languages.
These users' way of looking at mobile games is quite interesting. It might be a shopkeeper in Lucknow, or a beauty salon employee in Jodhpur. They spend 12-14 hours a day at work, and have a lot of time alone- especially in the afternoon.
Hello Play allows them an escape mechanism from societal constraints, and they get a *human* connection with real people from across India with similar interests. We provide the most entertaining way of discovering new people and creating deep relationships. The product fulfils the innate need of human connection and the natural attraction towards entertainment through gaming.
We've observed during our 12 hour+ train journeys that co-travellers, who are strangers to each other, play a game of cards or Ludo to pass time. We've met a lot of interesting people this way ourselves, which makes us strongly believe in games as some of the best ice-breakers.
India’s first live social gaming platform where users meet new people through live social games
- 30+ minutes of in-app time spent by each user daily
- Over 100 million+ minutes of conversations on the platform since launch
About the Marketing team at Mech Mocha
Marketing at Mech Mocha is at the centre of all action. If we can’t sell to Pritam, there’s no point building it. We inform product by doing rapid creative testing of our campaigns. We create outcome by acquiring and targeting right users for our apps. We have unlimited fun while building memorable brands for our apps in the minds of Pritam. We are data-informed, but intuition-driven. We stick to the fundamentals for long-term success while looking to push the boundaries in a dynamic digital environment.
- We never underestimate the power of a loved, memorable brand.
- We believe “desi is cool”. We deeply understand our audience.
- Great work works. Product is the best marketing. We inform product by rapid marketing experimentation.
- We love how the Pritams always surprise us and hence we never take them for granted.
Responsibilities
- Rapidly acquire and retain new customers through an aggressive and entrepreneurial approach of constantly testing, measuring and iterating all possible forms of optimizations including creatives, targeting, channels etc.
- Launching, managing and optimizing new acquisition campaigns across all channels including paid Social, Search, Display, Mobile and Email.
- Continually improve upon both profitability and growth metrics as decided at a strategic level. Live the equation of LTV>=CAC.
- Analyze and prepare performance reports and strategy updates for internal stakeholders – you must own the ins and outs of campaign strategy, planning, management, and measurement.
- Own and manage the operations of commercial reconciliation and validation for business partners
- Collaborate closely with cross functional teams such as finance, legal, commercial to drive the teams objectives
- Keep the entire company updated about the latest changes and developments in the digital industry
What we are looking for
- 1 to 2 years of experience in digital marketing.
- Strong quantitative and analytical skills.Extremely data-focused, advanced Excel skills and strong data visualization skills.
- Experience of working with channels including FAN, Google Ads, Ad networks, Attribution partners and programmatic channels.
- CTRs, CVR, CPI, LTV, CAC, ARPU etc. should be a part of daily vocabulary.
- Proven track record of demonstrating results via data-driven marketing campaigns.
- Excellent project management skills
- Strong attention to detail and exceptional organizational skills
- Quick learner and ability to work in a fast-paced and dynamic work environment
- Team player, with excellent interpersonal and influencing skills, and ability to manage stakeholders across functions and disciplines
- High ownership at the core
Brownie points for
- Start up experience
- SQL
- Experience in Tier 2 & Tier 3 markets of India
Our building blocks
- Unstoppable drive: Visible energy. Initiative. Follow through.
- High ownership: Capability. Responsibility. Accountability.
- Effective communication: Unhindered by ambiguity. Driving clarity. Alignment. Thoughtful communication.
- Infectious positive energy: Fostering creativity. Encouraging and listening to others' ideas. Guidance, not criticism.
- Agile execution: Shipping early. Quick critical feedback. Fast iteration.
- User empathy: Knowledge of the targeted users. Deep respect for everything about them.
Why join us
- Flat organization- No bureaucracy, zero politics
- Small teams, big goals- Individual ownership, high visibility
- Learn and grow- Face-to-face sessions with industry leaders, accomplished founders, renowned designers
- Competitive compensation- Attractive package, generous equity, relocation bonus
- Interest-free loans- Looking to rent a house? We’d be happy to help out with the deposit!
- Work hard, party harder- Fun get-togethers, annual off-sites
- Eat. Repeat- There’s always food in the house
- Women in leadership- We believe in maintaining gender balance in our space and have women occupying over 50% of leadership roles.
- Outcome driven culture- We measure work by the impact it creates on the users, and not by the number of hours.
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