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Performance Marketing Manager, Unity Monetization

At Unity Technologies, we believe that the world is a better place with more creators. The Unity Engine is a premier platform for a variety of different 2D and 3D real time interactive media experiences across multiple platforms, from gaming to Film, Animation and Visual Effects and other cutting-edge AR/VR interactive experiences and Industrial Simulations. At deltaDNA (a division of Unity Technologies) we provide services into the games industry, helping developers and game publishers to engage with their player base in greater detail. Using our innovative analytical tools to understand player behaviour, our clients can then create the best in-game offers and perks. Our tools help to create a better all round gaming experience for gamers, which in turn helps to drive commercial success. DeltaDNA is a part of Unity Monetization, that specifically, enables developers to grow a successful business around their content through advertising, in-app purchase, and services that optimize player lifetime value to monetize games and other mobile applications.

In this role you will work across the Product Marketing, Demand Generation, and Social teams, overseeing lead generation, demand generation, and prospect nurturing. You will work with various systems connecting sales and marketing with the deltaDNA product, managing advertising accounts and reporting out the wider organization.

Responsibilities

• Maintain the data and processes between deltaDNA’s marketing communications tool, Marketo, deltaDNA’s website and its Salesforce instance to ensure there is full capture of leads generated by deltaDNA marketing activities
• Maintain and develop deltaDNA’s lead nurturing programs in Marketo by distributing deltaDNA content to relevant prospects and clients
• Manage deltaDNA’s PPC and Display Advertising activity, including the reporting of the effectiveness of sales to ensure an effective use of budget
• Oversee deltaDNA’s social media accounts via Facebook, LinkedIn and miscellaneous other channels
• Maintain deltaDNA’s website back-end and integrations with other products
• Provide general advice and consulting related to the capturing, nurturing, and conversion of leads to ensure deltaDNA’s online marketing is effective and relevant
• Generate regular reports regarding the effectiveness of our online marketing outreach activities, with a focus on the generation of Marketing Qualified Leads (MQLs) for the deltaDNA sales team

Requirements

• Experience in a digital marketing/operations role
• Experience capturing and nurturing leads with marketing automation
• Working knowledge of Marketo, Salesforce, and Wordpress infrastructure
• Ability to work effectively across multiple teams
• Experience tracking and reporting across multiple marketing initiatives and campaigns

Bonus Points

• Experience with Intercom or similar messaging platforms
• Experience with Oracle Eloqua or similar marketing automation tools

Who We Are

Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.

The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Oculus, Autodesk, Microsoft and many more, to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 34 billion times in the last 12 months. For more information, please visit www.unity.com.

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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