Performance Marketing Manager (Mobile)
2 months ago
Would you like to drive growth, revenue, and user acquisition for an award-winning games publisher known for brands such as Cities: Skylines, Stellaris, and Europa Universalis? Are you a digital native who enjoys digging into data and finding new ways to improve marketing performance? Apply today and be instrumental in bringing more passionate players to our games. Placement in Stockholm.
About the role
In this role, you will play a key role in setting the marketing strategy for our mobile games and establish Paradox Interactive as a competitor on the global mobile games market.
As a Performance Marketing Manager you will be part of the Paid Media Team where you primarily will be working with user acquisition and generating revenue for our Mobile games, while contributing with a creative mind-set and expertise in performance marketing. This is a great opportunity to be part of a dynamic marketing team with talented colleagues!
On a daily basis, you will be planning, implementing, analyzing and optimizing performance marketing campaigns focusing on our Mobile Games. You also maintain a close dialogue with agencies, networks and partners around the world to deliver performance campaigns with great results.
You will be working in close relationship with the Mobile Product Team at our Headquarters in Stockholm, as well as our Mobile Games Studio in Paris. You will also be working closely with other disciplines within the Marketing Departments at Paradox such as Content, Analytics and Community.
- 3+ years experience in user acquisition, mobile media buying or performance marketing focusing on mobile games or apps
- Previous budgeting experience and budget responsibilities for ROI based UA campaigns
- Proven experience in managing successful UA campaigns with clear impact on business metrics such as ROAS and LTV
- In depth understanding of relevant ad platforms such as Facebook, Google (UAC), Twitter, Apple Search Ads and Unity Ads
- A good understanding of ad creative and copy
- Strong analytical mindset and reporting skills
- A familiarity with the gaming industry and interest in gaming is a big plus
On a personal level, our ideal candidate is equal amounts driven and dedicated, but also gentle and empathetic enough to work well both independently and in a team setting. We believe you are ambitious, creative and have great communication skills. You are curious and eager to learn about new and upcoming techniques in brand and performance marketing and user acquisition. Furthermore, the right candidate needs to have an analytical mindset and strong attention to detail; have the ability to take a step back and see the full picture as well as focus in on the details, and how every little bit plays a part in the whole.
Some of our benefits include:
If you think that this description matches you, we highly encourage you to apply as soon as possible as we will interview candidates continuously. If you don't match all the requirements, please demonstrate how your passion, attitude and interest in Paradox might compensate for this.
At Paradox Interactive we celebrate difference and care deeply about diversity and inclusion. We therefore encourage you, no matter who you are, to apply for this job if you think you’d be a great addition to our team.