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Partner Marketing Manager - Defence Unit
2 years ago
Our goal is to provide the scientific models that sit at the heart of our core product offering. This means building data pipelines to generate accurate representations of real-world environments as well as algorithms for simulating their dynamics.
We take agent-based modelling to the next level in terms of extensibility, fidelity and scientific validity and we model social systems as goal-oriented actors operating on imperfect information. We 'digitally twin' physical environments and infrastructure and obsess about modularity in order to recast complex systems as combinations of simpler components. Our applied scientists seek to balance innovation with pragmatism, all while maintaining an awareness of the state-of-the-art.
We are building the methods and technology to realise a step change in decision support, planning and collective training, through the use of agent-based modelling, digital twins and optimisation.
Please note due to the nature of this role you will be expected to meet requirements associated with obtaining UK security vetting clearance
About Us
The Marketing team sits within the broader Growth function (which includes business development, capture, partner, and customer success) in Defence and we are here to enable our business to grow and deliver against its mission: to enable valuable mission outcomes for our customers through the scalable delivery of synthetic environments that faithfully represent the complexity of the modern world.
A fairly new team, you will be joining at an exciting time as we execute against the 2022 strategic plan and increase the velocity and impact of our marketing efforts. Working in close collaboration with the wider Growth team, as marketing we represent the voice of the customer and use that to shape our go-to-market positioning, or in other words, how we talk about and position our product. We plan our positioning, execute on it, and iterate on it, working closely with our product and engineering teams to ensure we are building products and features that solve customer problems and allow us to capitalise on market opportunities.
As a Partner Marketing Manager you will be integral in helping this team to drive impact with a focus on partner acquisition and engagement, building our ecosystem community, creating co-marketing initiatives and delivering partner focused experiences (with event management support).
Our Mission
- To support Improbable Defence’s growth aspirations by building our brand, establishing and executing our product go-to-market strategy and driving inbound opportunities.
Areas for Impact
- Marketing is central to our success within Defence. With workstreams across brand building, partnerships, new business and product, this is a busy team with multiple projects and priorities. You’ll be integral to the team in growing our reach and deepening our brand engagement.
We'd like to hear from you if you identify with the following
- Build effective partner marketing campaigns that enable the business to meet its objectives as set out in the 2022 strategy with a focus on acquiring new partners, deepening brand relationships and building the partner community
- Own and run our partnership network, building a community, creating and sharing partner toolkits and sales enablement content to support our partners in achieving revenue goals
- Be the voice of our partner ecosystem in brand level campaigns, product development and global activations
- Activate on co-marketing opportunities, maximising value for both sides of the partnership
- Measure and report on marketing success against business and team goals, with a focus on delivering insights, learnings and recommendations
- Manage a variety of stakeholders across the business to ensure we are delivering on our agreed priorities whilst remaining responsive to new opportunities
- Maintain a growth mindset, recognising we are a growing business and change is inevitable, we don’t always have all the answers but you can contribute to how we develop as a team and as a business.
As a Partner Marketing Manager at Improbable Defence you will play a central role in the success of Defence’s vision - delivering a Synthetic Environment Platform to support national resilience. You will partner with the broader Marketing and Creative teams to drive growth by taking our partner marketing to the next level of maturity, growing our community and ensuring we are building for success.
While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply.
Equal Opportunity
The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Improbable are made up of an incredible range of talented people. Improbable is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
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