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PR Manager, GSA/Benelux
1 year ago
ALL CV'S MUST BE WRITTEN FULLY IN ENGLISH TO BE CONSIDERED
Who We Are:
Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games. Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically-acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.
Our vision at 2K is to create a diverse and inclusion environment to “Come as You are and Feel Equipped to do Your Best Work!” We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people.
Role Purpose:
The PR Manager is responsible for the development, promotion and implementation of a PR plan for multi-format videogame releases, collaborating with all relevant departments and stakeholders for the execution of this plan within the GSA and Benelux marketplaces.
Responsibilities:
- Plan and develop the PR strategy for multi-format videogame releases in GSA & BLX
- Influence the approval of these strategies, which have to be forwarded to the Senior PR Manager GSA for guidance and initial sign off.
- Develop strategies tailored to the local market, which stay in line with overall business strategies and goals.
- Ensure that PR timelines, budgets, milestones, and deliverables meet the required product deadlines.
- Together with GSA & BLX comms department manage PR events and initiatives such as press trips (including local talent tours), events, pitches and media responses, championing 2K titles through Specialist, Mainstream and Trade media.
- Manage assigned PR and Communications agencies and oversee the distribution of press materials including EPKs, product demos, press releases and media packs.
- Responsible for the planning and management of PR events, including events agency management when required.
- Content creation for messaging; territory specific press releases, product presentations, media blasts, messaging and product presentations for relevant media.
- Effective PR campaign supervision including embargos, exclusives, cover deals and any other promotional opportunities.
- Be a product ambassador: endorse 2K and 2K titles at meetings, briefings, conferences, industry events, interviews, articles and press releases, maintaining a positive outlook with media at all times both at formal occasions and informally.
- Frequent interaction with Senior PR Manager GSA as well as numerous departments in the business, working cross functionally with the GSA & BLX and International Product, International PR and Sales Teams leading cooperative efforts.
- Maintain strong, positive partnerships with key contacts in these departments to establish trust, approval of our local initiatives and ensure the increased outreach of our titles.
- Work with the legal team to ensure our ways of working and activities are legally sound.
- Effective collaboration with cross-promotional partners and licensors, ensuring maximum efficiency and awareness is achieved.
- Integrate PR and community plans; play a key role in creating the content and messaging on various social media platforms, managing influencer relationships where necessary to ensure maximum impact and efficiency of campaigns.
- Analysis and redefinition of PR channels through coverage and campaign reporting, including quantitative, qualitative and KPI assessments. Continued competitor monitoring, with analysis and planning that takes in to account key competitor strengths / weaknesses.
- Perform other duties as required by the Senior PR Manager GSA such as budget management, ensuring all required approvals are received, attending trade shows, local, national and international travel and completing relevant marketing projects.
Key Skills and Requirements
- Education: A degree level qualification preferably in Business, PR or Marketing.
- Experience: Experience in PR management. Preferably within the games, tech, media or entertainment industries, however this is not essential.
- Campaign experience should extend to a variety of different IPs, preferably including AAA games, movies or other entertainment properties and licensed products from substantial entertainment and sports franchises.
- Excellent communication skills are essential; both written and verbal.
- Dutch language and market knowledge is a plus
- Previous experience of line management responsibility is preferable, or demonstration of required leadership skills such as facilitation, openness, negotiation, fairness, integrity, respect and confidence.
- Extremely well organised, with strong administrational skills. An ability to multi-task is essential.
- Strong negotiating and influencing skills at all levels.
- Creative flair, with demonstrable examples of the management of these in PR campaigns
- An effective team player through effective communication and listening, reliability, respectfulness and conflict resolution.
- PR agency experience would be beneficial.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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