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PR Associate Manager

Job Description

PR Associate will be responsible for supporting Ubisoft Japan’s PR strategy, including assisting with media communications, supporting Japanese media outlets at Ubisoft events, creating KPI-based reports and post-mortems for Ubisoft Japan’s PR activities, expanding our reach via owned and earned media.

Reporting into the Senior Communications Manager for Japan, the PR Associate will be responsible for supporting Ubisoft Japan’s PR strategy, including assisting with media communications, supporting Japanese media outlets at Ubisoft events, creating KPI-based reports and post-mortems for Ubisoft Japan’s PR activities, expanding our reach via owned and earned media. The role will work with Communications Manager to help develop and implement integrated communications campaigns for their allocated brands, to secure presence and impact across earned media and influencer channels.

The role involves working across a variety of products, from leading established brands to highly anticipated new IP, and offers an exciting opportunity to join one of the world’s most renowned and innovative videogames companies.

The successful candidate will have relevant experience of PR and communications planning and execution, with expertise in local media landscape and broad understanding of the full marketing mix, across paid, earned and owned media channels. We are looking for a passionate team player to join our collaborative and close-knit team, who can bring a proactive and results-driven approach and a willingness to constantly challenge themselves, plus a keen interest in videogames and entertainment.

1 Strategic Planning & Market understanding

• Responsible for building and delivering first class PR plans for allocated products/brands, working with local PR agencies to implement campaigns that show innovation and creativity in approach, and deliver excellence in execution, with a focus on the key campaign beats.
• Illustrates a keen understanding of both the target audience, and the media landscape, and drives innovation and engagement within the local communications approach.
• Support the execution of communication plans that help improve our Earned Media Value

2 PR expertise and Influencers relations

• Works with the other members of the local Communications team to define the local approach to media relations and influencer strategy. Has a great understanding of the media landscape and of what makes a good story and great content.
• Develops and maintains Ubisoft’s relationships with key local-based media and influencers, and is able to leverage these to identify, negotiate and maximize opportunities to showcase key products, as well as managing and improving Ubisoft’s overall visibility and favorability in these channels.
• Coordinates and supports impactful events, trips and exhibitions that work for press/influencers and deliver stand-out results, including press trips to Ubisoft’s global network of development studios, and local internal and external events and trade shows.
• Facilitate media and YouTuber attendance during game shows and press events and ensure social touchpoints and spread are always considered
• Shows experience and thought leadership in developing approach to earned social media outreach and amplification.
• Controls, and organizes delivery of, all press materials and messaging across allocated products, including media alerts, press packs, and other collateral.
• Keeps abreast of external best practices and trends to recommend solutions and tools that support the communications plan.

3 Communication and operational effectiveness

• Develops close working relationships with the central EMEA communications and marketing teams, to ensure clear communication and alignment, and act as the local point of contact for execution of central PR and influencer marketing plans, while providing input and direction.
• Collaborates with the rest of the local Marketing team to deliver integrated and effective marketing campaigns that entertain and excite the consumer target audience and drive engagement with Ubisoft and its brands.
• Communicates clearly and effectively and works closely with internal and external stakeholders, to facilitate understanding and alignment. Has a deep understanding of product attributes and benefits and acts as an advocate for his/her product portfolio, both with internal teams, and externally, with press and partners.
• Demonstrates efficiency across marketing plans and illustrates ROI for all campaign elements, through clearly identified measurement criteria, prudent budgetary management, and thorough analysis. Contributes ideas for improving tools and procedures.

Qualifications

• A proven consumer PR and communications experience, ideally including experience within the videogames or entertainment sectors
• A creative thinker with a native understanding of social media and social listening trends and tools.
• Solid/proven track record of developing and executing consumer PR plans and strategies, either in-house or in an agency environment. The successful applicant must also demonstrate analytical and strategic thought in planning, as well as the ability to execute creative tactics.
• Skilled at fostering relationships with media and content creators, and familiar with the latest trends within the media landscape
• Have working knowledge of the basic fundamentals of owned and earned media
• Strong written, verbal, analytical, presentation and interpersonal skills, and an eye for detail
• Excellent Japanese and English required to work in a global context
• Demonstrable experience of event planning and execution
• A proactive and motivated approach, with great organizational skills
• A positive and collaborative team player
• A keen interest in the videogames, esports, and/or entertainment market

Additional Information

Applicants must be eligible to work in japan

Company Description

Ubisoft’s 19,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.