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Overwatch Franchise Director
3 years ago
Team Name:
MarketingJob Title:
Overwatch Franchise DirectorRequisition ID:
R006000Job Description:
Job Title : Overwatch Franchise Director
Reporting To : Managing Director, EMEA
Department : Blizzard Franchises
Your Platform
Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across F ranchise product management, corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain.
Based in Soho, the cultural heart of London’s West End with a vast array of classic record shop and leading film companies, media offices and great restaurants. Regent’s Park is close enough for a lunchtime run, as are the delights of Piccadilly Circus and the shopping mecca of Oxford Street. It is conveniently walking distance from a number of London tube stations and mainline train stations.
As Overwatch Franchise Director , you will be responsible for the marketing and performance of your franchise in the E MEA region, with the support of a small team . To succeed in this role, you will work under the US Headquarter guidance to analyse sales, market, and game trends to ensure the EMEA region is maximizing the franchise opportunity. You will provide Headquarters will input from EMEA gamers. You will also drive cross-functional collaboration across multiple teams to maximize player acquisition and engagement. This role reports directly to the Managing Director.
In a company that serves and engages millions of players across EMEA, you will contribute to building the most advanced data-driven and player-centric marketing practices, and to reinventing communication with players by extending their epic entertainment experience with us beyond our games
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
- Leadership
You are the brand steward for Overwatch in EMEA and lead the team res ponsible for the consumer funnel, from acquisition to conversion.
- You are an expert on the EMEA region part of the global brand world, in constant collaboration with the global team, both to ensure aligned execution of global strategies and tactics, and to be the voice of the EMEA gamer, constantly highlighting the relevant regional opportunities
Create a collaborative relationship with the Overwatch team , in particular the global publishing lead to foster coordination and alignment of strategies and tactics.
- Evangelize brand values as vision holder, unifying cross functional teams and championing business objectives .
- Publishing Planning and Execution
- Develop and execute EMEA focused go-to-market plans based on the global strategy and initiatives. Design the EMEA franchise promotional and pricing plans and monitor annual operating plan and forecasting.
- You will be responsible for the briefs that guide of go-to-market programs which can include partnerships, digital marketing efforts, media planning, regional creative customization, events, public relations, and community development with the support of dedicated expert teams.
- P rovide market insight and analysis to support the development of multi-year franchise development plans.
- U tilize player and community insights to prioritize the right brand strategies for recurrent engagement and winback .
- A background in marketing, brand management or business development at a senior level. You are ready to take resp o nsibility for a major franchise in a big region.
- A proven track record of growing projects, brands and businesses through innovative and entrepreneurial thinking – you are not a caretaker, you are a developer, and your CV proves that.
- A capacity to learn new markets and business models quickly and can adapt to an evolving highly competitive landscape.
- Ability to deliver high quality work while managing multiple projects.
- Proven track record of successfully leading a team .
- I nfluencing s kills and demonstrated ability to navigate in a complex international organization
- A n understanding and genuine passion for gaming and technology.
- A passion for Overwatch is highly desirable , but at a minimum you must be excited about getting in to the game.
About Activision Blizzard
Our mission, to connect and engage the world through epic entertainment has never been more important. Through communities rooted in our video game franchises we enable hundreds of millions of people in 190 countries to experience joy, thrill and achievement. We enable social connections through the lens of fun and we foster purpose and a sense of accomplishment through healthy competition. Like sport , but with greater accessibility, our players can find purpose and meaning through competitive gaming. Video games, unlike any other social or entertainment media, have the ability to break down the barriers that can inhibit tolerance and understanding. As a business we have an extraordinary track record of delivering stakeholder value for over 30 years. We are a member of the Fortune 500 and the S&P 500. Our enduring franchises are some of the world’s most popular, including Activision’s Call of Duty® and Crash Bandicoot™, Blizzard Entertainment's World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, and StarCraft®, and King's Candy Crush™, Bubble Witch™, and Farm Heroes™. Our sustained success has enabled the company – through its support of the Call of Duty Endowment – to help find employment for over 80,000 veterans. Learn more information about Activision Blizzard and its world of epic entertainment on the company's website, www.activisionblizzard.com .
The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.
Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.