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North America Marcom Activation Manager, Games, Network & Family Portfolio

North America Marcom Activation Manager, Games, Network & Family Portfolio

The North America Marcom Activation Manager represents Marcom Activation locally. S/he is responsible for the development, execution and measurement of locally nuanced integrated omni-channel marketing activations for all EA Games, Network and Family portfolio franchises in North America (US and Canada) with a focus on building player relationships and delivering on commercial goals worldwide.

Responsibilities

• North America marketing expert: S urface s strong country insights to the Marcom Activation Lead and Director in line with planning timelines to inform Marcom Strategy for all EA Games, Network and Family portfolio franchises.
• Seamless Player Journeys: Develops and executes locally nuanced omni-channel country marketing activations that deliver on the strategy brief

Ensures cohesion across all owned and partner North American channels; tracks beat readiness and works with Marcom Activation Manager Lead or Marcom Activation Director to remove barriers to timely, coherent execution

• Connects marketing activation with product and business deliverables: Tracks and interprets North American campaign performance data delivered by GAI and translates into actions
• Agency management: Manages agency (influencer, comms, creative ) and contractor resources (where applicable)
• Communication specialist: Attends & supports local events. Engages with local press and media outlets. In-territory contact for Publishing & external partners including first parties.
• Activation hygiene:
  • Budget tracking: North America non-media budget tracking and EPO raising, receipting for the approved NA campaign execution
  • Drives process to ensure legal approval on bespoke NA activations
  • Localised Content QA: reviews and approves localised assets (metadata, product glossary, packaging, media assets – video banners, sponsorship; PR materials via agency; localised web pages and others as required)

Deliverables

• Omni-Channel Activation Plan : Cultural considerations for Marcom Strategy and locally nuanced omni-channel marketing activations for North America
• North America Budget Plan : Deployment of $s by channel in market, optimised ongoing
• Beat readiness Scorecard : Risk and opp assessment on flawless execution of key beats

Core Competencies

• Collaboration : Share expertise and resource to help others. Include all who can contribute to a successful outcome. Stay engaged even when not in full agreement.
• Adaptability: Embrace change and help others adjust. Modify approach according to context; Actively seek to become comfortable in new environment or role.
• Dependability : Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight.
• Results Focus & Initiative : Focuses on results and desired outcomes and how best to achieve them. Gets the job done.
• Attention to Detail: Diligently attends to details and pursues quality in accomplishing tasks.

Requirements

• Ability to drive and execute marketing excellence to optimize product performance in a given region
• Commercial / Business acumen & understanding – global and local
• Excels at establishing and fostering strong internal and external relationships; consistently delivers exceptional work that instils a high degree of confidence with partners
• Strong understanding of all areas of marketing to manage integrated omni-channel consumer-facing campaigns, nuanced for North America.
• Ability to execute effectively across a variety of brands and products
• Adept at managing up and in partnership with a complex matrix of partners across regions.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with a remote team and manager
  
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