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Senior Manager, Global Digital and Social Marketing

2K
California - Remote
1 year ago
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Who We Are:

In the past 10 years, 2K has established a rich heritage for publishing some of the biggest franchises in gaming. This includes blockbuster titles such as NBA 2K, Borderlands, Bioshock, WWE 2K, Civilization, XCOM, and more. During that time, we’ve been fortunate enough to build a passionate and driven fan base who are eager to engage with our brands on a deeper level.

Role Purpose

Reporting to the Global Digital and Social Marketing Director, Sports Games, this role is an integral part of the Digital and Social function, based in the US. Acting as the key advocate for our flagship title NBA 2K, this role is responsible for bringing the NBA 2K brand experience to life throughout our digital ecosystem. This role works directly with Marketing teams across key functions to influence and guide best in class platform practices across all NBA 2k owned channels.

Supporting the, CA based, Digital and Social Director, Sports Games in providing consumer insights at the intersection of hoops culture, gaming and lifestyle. Work hand and hand with teams to elevate the brands presence on a global scale, providing authenticity to the NBA 2k global platforms.

Serving as one of the first consumer touch points, this role is responsible to keep a pulse on market trends in the digital space. As a platform expert the need to evaluate the 2k digital ecosystem is imperative to the success of the team and this role. Analyzing data, competitive insights and brand health will be needed to identify efficiencies and best practices across platforms and to deliver on commercial objectives.

What You Will Do

Who We Think Will Be A Great Fit

We are looking for someone who is a social content strategist at heart, extremely passionate about content marketing and engagement, and truly understands how to create content with universal appeal. They should be someone who has driven global social strategies from inception to execution. Bonus if your well versed with NBA 2k. They should be plugged into internet culture, savvy about regional cultural insights and have first-hand experience collaborating as part of an international team. This person should be creatively-driven and able to tell engaging stories though social content. They should be independent, proactive, and always ideating ways to enhance what we do to drive engagement and retention, while having the skillset to logistically execute ideas and effectively collaborate. This person must have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall global marketing strategy. This person must be extremely thorough, detailed oriented, and organized while maintaining efficiency.

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