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Sr User Acquisition Specialist
2 years ago
Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games
Responsibilities
- Launch and scale successful user acquisition campaigns in the gaming category
- Work with creative and analytics teams with performance and metrics-driven approach
- Meet ongoing performance goals and communicate to greater teams
- Manage advertising partners to strengthen EA's relationships with Social platform partners
- You will report to the Marketing Manager
- Ability to juggle projects across multiple titles/apps and partners
- Take on business ownership of scaling mobile titles
- Passion/knowledge for video games
Requirements:
- 3+ years of experience in mobile apps media buying / user acquisition / performance marketing
- You have experience optimizing to business metrics (ROAS, LTV)
- You have experience conceptualizing, proposing, testing new advertising channels, partners, formats.
- You have experience working on paid social platforms like FB/IG, TikTok, Snapchat.
- BA/BS Degree in marketing/finance or equivalent
- You're an excel (can maintain complex spreadsheets) expert
- Working knowledge and familiarity with coding languages of Analytics tools such as SQL, Python, HTML is a plus
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