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Sr User Acquisition Specialist
2 years ago
Electronic Arts Inc. is a global leader in interactive entertainment. We develop games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together experienced people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games.
As the Mobile User Acquisition Specialist, you will execute UA campaigns across a handful of ad network and DSP partners to support user and revenue growth across the EA mobile portfolio. You will report into the Ad Net / DSP Senior Manager on the User Acquisition team.
Responsibilities
- Manage user acquisition campaigns with mobile ad network and DSP partners
- Lead optimization efforts across creative, geo, platform, and channel for UA-supported apps in mobile portfolio
- Develop new relationships with advertising partners to test new traffic sources
- Help onboard new partners through legal, privacy, security, and finance requirements
- Improve the growth marketing ecosystem at EA with knowledge sharing and hypothesis testing
Requirements
- You have 2+ years of experience in user acquisition / performance marketing
- You have experience optimizing campaigns to business metrics (ROAS, LTV, etc)
- You have a track record of seeking, proposing, testing new advertising channels / partners / formats
- You have experience working with mobile ad network & DSP partners like AppLovin, Moloco, Liftoff, ironSource, and Unity Ads
- You have a BA/BS Degree in marketing/finance or equivalent
- You have experience in the mobile free-to-play gaming vertical
- Working knowledge and familiarity with coding languages like SQL, Python, HTML is a plus
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