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Merchandise Marketing & Events Manager

Job Summary:

The Merchandise Marketing & Events Manager (MMEM) drives all marketing activity related to EU Merchandising, and organises and executes events including consumer gaming events (such as Gamescom), Table Top Gaming events (such as Final Fantasy Trading Card Game Events).

The MMEM will ensure up to date social media presence, CRM and advertising activity for all merchandise products.

The MMEM will work closely with Square Enix Store (B2C channel), to create brief and manage ad hoc promotions, ensure that product selection and banners on key pages are appropriate.

The MMEM will use insights from Store Analytics to identify audience segments and inform and direct activity.

The MMEM will be responsible for the development and execution of the Organized Play Program for the Final Fantasy Trading Card Game in collaboration with all relevant stakeholders from North America and Japan.

The MMEM undertakes some category management tasks as well.

Requirements

Key Deliverables:

• Manage marketing campaigns/promotions. Plan and manage key marketing opportunity events such as Black Friday, conduct post-mortem analysis with commercial manager. Collaborate with SEA Merchandising to ensure co-ordinated SEW Merchandising campaigns where relevant. Provide European focussed commercial briefs where relevant.
• Plan and execute events (consumer events and Tabletop gaming or FFTCG events). This includes managing the budget and invoicing, liaising with agencies & internal staff, supervising event staff and working with external stores, agencies & distributors to run events. Attendance at events will be required, this will involve some weekends.
• Budgeting Events and working on the casual and competitive Tournament Structure for FFTCG. Creation of Prize Support, working with external Vendors to produce and distribute those Items. Work with Distributors and Stores to host events.
• Maintaining the FFTCG Website and Organized Play Software with updates regarding new Cards, News-Articles, OP-Structure and F.A.Q.’s.
• Represent EU Merchandising in a marketing capacity – collaborating with (games) Marketing, Brand teams, influencer team, PR, developers to ensure maximum Merchandise exposure wherever possible and relevant
• Oversee the representation of Merchandise products on Store (product selection for key profile areas, turnover of product, choice of products for specific promotions, banner design etc)
• Leverage insight from Analytics and Store to position marketing activity, accordingly, preparing Merchandise key points from Analytics reports prior to Analytics meeting

Key Stakeholders:

Internal

EU Merchandising Director, Merchandising Commercial Manager, Merchandising Sales Operations Manager, Merchandising Business Development Manager, Merchandising Product Manager, SEE PR, Social, Marketing & Brand teams, Store manager, SEE Legal & Account team.

External

SEJ Merchandise, SEA Merchandise, SEA Store Director, Manager of Retail store, Account manager and OP staff of distributor, Hobby Japan team (product development studio)

Knowledge & Experience:

Essential:

• Toy & analogue gaming knowledge and playing experience
• OP and community management experience and knowledge
• Advanced experience within a position with a similar background

Desirable:

• Work experience at Japanese company
• Knowledge and curiosity of Japanese pop culture
• Marketing knowledge
• Former sales or sales assistant experience
• Knowledge of the Square Enix Japanese titles

Competencies, Skills & Attributes:

Essential:

• Great communication skill
• A logical minded attitude
• MS office (Word, Excel, Power point)
• A precise administration skill
• Proactive mind-set

Desirable:

• Japanese language skill
• Experience of Adobe Photo Shop and Illustrator
• Experience with Trading Card Games

Other:

• High frequent domestic and international business trip (must have valid passport)

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

Hybrid Working Policy

Square Enix is pleased to be an employer that offers flexibility within the workplace.

We have a hybrid working policy which allows employees to work from the comfort of their home, three days per week, and in our amazing Blackfriars office for the other two.

Or, if being in the Office is your preference, you can choose three days working from our office and two days working from home. The choice is yours!