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Media Lead

Job Overview

We are seeking a driven professional in the area of Digital Media and Performance Marketing, who is a problem-solver with analytical mind and business ROI aptitude. In this role you will be in charge of our acquisition marketing globally, supported by the team of channels and regional experts.

The ideal candidate is an experienced practitioner and a team leader, with a track record of impacting business commercial success through digital marketing.

Position is based in Prague, in case of the candidate outside of Czech Republic the relocation is required.

Reports To

Head of Marketing Operations, World of Tanks PC

What will you do?

• Build, plan and implement global digital media strategy for WoT, with focus on new user acquisition and efficiency
• Collaborate with global and regional marketing leads in order to define strategic objectives, marketing budgets, and success metrics for their campaigns or geo
• Propose most efficient media budget distribution and ongoing optimization approach
• Minimize cost per user acquisition and winback, while keeping high quality of the traffic in terms of conversions, retention and revenue
• Be responsible for managing internal Performance Marketing agency in terms of their KPI’s delivery and quality of the service provided
• Report to internal stakeholders on campaigns and channels performance, providing actionable insights for the future
• Establish meaningful testing pipeline
• Develop our attribution and MarTech capabilities, in cooperation with Analytics department

What are we looking for?

• 5+ years’ experience in a similar role
• 5+ years of managerial experience
• Fluency in English and Russian
• Deep understanding of digital landscape, trends and technologies
• Ability to collaborate with internal stakeholders and partners in developing and implementing the strategy to achieve common business goals
• Project and people management skills with a good consideration for timings and managing risks in a dynamic environment
• Ability to work unsupervised when needed, with high level of self-motivation
• Team player willing to get stuck in and roll their sleeves up
• Pro-active in pursuing new opportunities, technologies and best practices

About Wargaming:

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has grown to become one of the leaders in the gaming industry with 5,500 employees and 18 offices spread worldwide. Over 200 million players enjoy Wargaming's titles across all major gaming platforms. Our flagship products include the free-to-play hits World of Tanks and World of Warships, as well as World of Tanks Blitz — the critically acclaimed mobile tank shooter with cross-platform support.

A career in our company is always an interesting challenge, as well as the experience that you gain working together with world-class experts.

Are you up to the challenge?!

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