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Media Buying Analyst
4 years ago
Build the future of mobile games with MZ!
As a global leader in mobile gaming, we’re dedicated to developing games the world can’t wait to experience. Games like Final Fantasy XV: A New Empire, Mobile Strike, and Game of War: Fire Age.
We build massive mobile games that break down linguistic and geographic barriers by uniting an unprecedented number of global players in one gaming world. Our team pushes the boundaries of innovation in a player-driven ecosystem.
As a studio, we are masters of our own destiny, untethered by the traditional publisher model. Every update and feature creates amazing experiences for millions of players!
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Come join one of the most successful digital marketing teams in the world at the forefront of the mobile industry. Learn from skilled, data-driven media buyers and analysts that have delivered consistent results in a rapidly-changing field. Learn how to command a multi-million dollar marketing budget and navigate a complex web of publishers and fraudsters with the help of technology and machine-learning. Collaborate with a team of motivated marketers who win.
We’re looking for a resourceful and fast-learning Mobile Media Buyer & Analyst to work alongside a world-class team of marketers, data scientists, and engineers. In this role, you will drive top-funnel growth for a multi-million dollar gaming company through execution of user acquisition campaigns and game-changing data analysis/insights.
Our team values are transparency, autonomy and collaboration. Don't waste your time fumbling with powerpoints to make an impact. At MZ, everyone has a seat at the table. Everything starts with insights from data.
What you'll be doing:
- Running performance-driven user acquisition campaigns across various supply partners for our hit titles
- Designing and executing tests to maximize revenue opportunity.
- Negotiating partnerships with top media suppliers and shaping their product roadmap with the budget you command.
- Leading cross-functional initiatives and collaborating with other teams like business intelligence, data science, marketing art, engineering, and/or live ops.
- Collaborating with leadership to shape our buying strategies and processes
- Working closely with the Marketing Creative to make best-in-class and fully optimized creatives based on observations from your campaigns.
What we're looking for:
- 2+ years analyzing and taking action on large data sets, preferably in the digital ad buying space
- Strong attention to detail and the ability to communicate results to leadership.
- Advanced Microsoft Excel, Tableau or other data visualization
- Strong command of SQL - working with multiple spend, user and revenue
- Comfortable supporting your perspective through logic and/or data.
- Ability to work independently or with a team in a fast-paced and dynamic environment
- B.S. in Economics, Statistics, or business related discipline recommended.
Bonus points:
- Advanced degree in Engineering, Computer Science, Mathematics, or related technical/business degree
- Python/R, Marketing API or Data ETL development
- Familiarity with techniques to identify advertising fraud
- Experience with Mobile Measurement Partners (Kochava, AppsFlyer, Tune, etc)
- Passion for games
MZ is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.
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