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Marketing Technology, Marketing Technical Analyst (Mobile)
2 years ago
Who We Are:
2K Games Dublin is a hub passionate about performance marketing, commercial strategy, data engineering and data science/analytics and is part of the 2K Games group of companies.
2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.
What We Are Looking For:
2K has been a major console, PC and Mobile game publisher and is known for bringing outstanding IP to the market. As we grow our portfolio of games, we want to use Technology to better scale how we enable the Marketing Operations teams to execute their Marketing Campaigns. The Marketing Technology Team delivers and deploys solutions across 2K Marketing teams. This role will focus on Mobile in the Marketing Technology space.
What You Will Do
- Understand Mobile Marketing Technology Platforms that we use and become a domain specialist in accordance with industry standard methodologies.
- Become a domain specialist on the privacy changes, such as recent iOS14.5 updates, and their impact on tracking technologies.
- Work with Mobile Marketing Technologies and become the go to person for questions!
- Work with Mobile Marketing campaign metrics and understand how different platforms measure the same metrics. e.g. Facebook ; Google Ads; Adjust; Mixpanel etc!
- Understand how SDKs are implemented in mobile games and how they send data to ad platforms and MMPs.
- Fully own projects and mini projects simultaneously from initial scoping to completion!
- Advocate the use of agile practices around business requirements, user stories, and JIRA.
- Participate in Scrum meetings and Sprint planning sessions
- Good interpersonal, communication and client leadership skills.
- Work with onshore and offshore, Business, Technical and legal functions.
- Can provide mentorship, training and support for marketing technology team members.
- Within the first 90 days: Really take stock of our Mobile Marketing Tech space and start to advise on industry methodologies and how they impact us.
- Within 180 days: Take full ownership of several Mobile Marketing Tech projects and drive them to completion.
Who are you?
- Minimum of 2 years in Marketing Technology
- Experience working within the Product development life cycle either in or alongside Product Management teams
- Highly organized and self-sufficient with superb interpersonal skills
- An analytical mind to provide proven reasoning to difficult technical problems.
- Comfortable working with senior management and navigating technical conversations.
- Desire to keep learning about new practices, technologies, and impact of legal changes.
What skills are nice to have?
- Understanding/Experience of developing reports on platforms such as Tableau / PowerBI / Datorama
- Familiarity with SQL and the ability to run basic queries.
- Experience working with Facebook SDK, Firebase SDK or Adjust SDK - configuration of app events or otherwise
- Familiarity with SKAdNetwork setup and conversion value mapping for iOS.
- Technically not a "skill", but, you are comfortable with working hours 10am-6:30pm enabling greater connection with our US HQ.
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