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Marketing Technology Manager

Rockstar
New York, NY, United States
4 years ago
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The Marketing Technology Manager works within Rockstar’s Marketing Team to manage and support the underlying technology stack used for Paid, Owned and Earned Marketing activity for all Rockstar titles.

The primary purpose of the role is to enable the Marketing Team and associated teams to continue to produce outstanding content through technology. This means leveraging technology to streamline processes, alleviate bottlenecks, provide data for meaningful insights, and optimize campaign execution every step of the way.

The Marketing Technology Manager must have a broad range of skills. The responsibilities include the ability to manage the entire technology life cycle, from interpreting needs of the business through implementation into support. This role requires understanding of Marketing / Technology platforms, and experience in managing projects, acting as the conduit between business leads and vendors.

The role requires a fast-paced approach, with a strong focus on delivery and enabling change within a creative and rapidly changing environment. You will be working in an entrepreneurial team where taking initiative and having leadership and ownership of your own ideas, strategies and projects is expected and crucial to the team’s success. You will directly see the results of your efforts reflected in the teams you’re working with, whilst working with leading edge technology and Marketing strategies.

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