Marketing Strategy Intern (Summer 2025)

The Intern would be assisting the Capcom USA (CUSA) Associate Manager, Marketing Strategy through administrative support and management of titles and campaigns across the Capcom portfolio with Digital Sales , Brand Marketing, PR/Social, Business Operations, and other departments.

Will work with cross-functional groups such as Senior Management, Marketing, Sales, and other relevant stakeholders.

• Support the Associate Manager, Marketing Strategy with daily marketing operations and campaigns.
• Help develop upsell, cross-sell, and lifecycle marketing tactics for Capcom’s online games post-launch.
• Assist the Marketing Strategy team with market/consumer research and analysis, both quantitative and qualitative.
• Propose and execute CRM and email marketing strategies to support key marketing beats across Capcom’s game franchises.
• Assist the Marketing team with creative ideation and asset creation, with the opportunity to influence creative directions for campaigns via A/B testing and other methods.
• Lead and report on social listening tools to inform Brand Managers and other stakeholders of conversations and social buzz occurring for both the industry and our games.
• Submit asset requests through project management tools such as Wrike.
• Other tasks/projects as assigned.

• The ideal candidate is pursuing a BS degree in Business Administration, Marketing, Economics, Math, Psychology, Gaming, Video/TV Production or another related field.
• Proficient in the usage of Microsoft Office Tools (Email, Word, PowerPoint, Excel)
• Strong desire to learn how the business and marketing segment of the video game industry operates, including the intricacies of working at a Japanese multi-national corporation (MNC).
• Has a keen interest in the interactive entertainment industry.
• Knowledgeable about industry brands; notably Capcom.
• Proactive and energetic attitude with enthusiasm for the opportunity and willing to engage with external partners.

• Strong organization & problem-solving skills
• Attention to detail
• Familiarity with Capcom’s portfolio of IPs a plus
• Exceptional project management, analytical and prioritization skills
• Excellent communication & presentation skills

• None

• None

Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.

Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

$25 per hour

This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.