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Marketing Strategist

Job Description

JOB DESCRIPTION :

As Marketing Strategist in Gameloft HQ marketing team, you will work closely with our network of marketing managers and game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play videogames for PC, consoles and mobile.

MISSION:

• Build the marketing strategy of our next launches with the Product Marketing Managers
• Come up with the right messaging strategy for our new projects, based on the game pillars and audience insights
• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement, conversion)
• Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
• Benchmark emerging tactics and trends on the market with a focus on F2P PC & console games
• Create recommendations, pitches and documents that are strategically grounded, of superior textual and visual quality, and that turn complex business situations into easy to understand experiences

Qualifications

REQUIREMENTS & QUALIFICATIONS:

• 5+ years of experience in marketing roles within gaming or entertainment industries
• Experience in marketing PC & console games, ideally F2P titles
• Experience managing external agencies on PC/Console titles
• Conceptual and creative thinker who is strategically-centered
• Excellent storytelling and general communications skills – written and verbal
• Perfectly fluent in English – all deliverables expected in English
• Strong ability to analyze and synthesize
• Collaborative mindset: share expertise and resource, include all who can contribute to a successful outcome, stay engaged even when not in full agreement.
• Knowledge and passion for video games from gamers titles to casual social games, and entertainment as a whole

Additional Information

Why Join the World of Gameloft?

• Because you want to take part in the rise of a dynamic, stimulating, and captivating sector!
• Because you want to be part of an exceptional experience, within a company that is constantly growing!
• Because you want to work within a team made up of people motivated by, and passionate about, their field!
• Because you want to work with talented people who are industry pioneers!
• Because you love the idea of expanding your horizons within a cosmopolitan corporate culture and sharing your know-how with colleagues at the other end of the Earth!
• Because you want to work with renowned partners and clients such as Apple, Google, Nintendo, Disney, Marvel, and many others!
• Because you want to push technology to its limits – to succeed at creating console-quality games for mobile phones!
• Because you’re in search of great working conditions and benefits, all within a modern, friendly space!
• Or just because you’re looking for a great place to work!

Join the Game !

Company Description

Leader dans la création et l'édition de jeux, Gameloft® s'est positionnée depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft crée des jeux pour toutes les plateformes numériques, dont deux sont classés dans le « Top 10 des jeux iOS les plus téléchargés au monde de tous les temps » d'App Annie. Gameloft développe ses propres franchises telles qu'Asphalt®, Dragon Mania Legends, Modern Combat et Dungeon Hunter. Gameloft est également en partenariat avec des détenteurs de droits de renom tels que Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® et Ferrari®. Gameloft distribue ses jeux dans plus de 100 pays et emploie 4600 personnes à travers le monde. Chaque mois, 80 millions d'utilisateurs uniques peuvent être atteints par des annonceurs dans les jeux Gameloft grâce à Gameloft Advertising Solutions, une offre B2B de premier plan dédiée aux marques et aux agences. Gameloft est une entreprise du groupe Vivendi.

Toutes les marques déposées mentionnées ci-dessous sont la propriété de leurs détenteurs respectifs