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Marketing Product Manager
4 years ago
Job Description
Ubisoft Da Nang is looking for a Marketing Product Manager, to maximize the marketability of the games of the studio.
Key Responsibilities include:
- Accurately position games in the marketplace and contribute to build a sustainable studio portfolio
- Actively monitor competition activity and provide relevant reports & analysis (competitor,
risk etc.) - Work closely with the development team to define, qualify & quantify the game targets, run audience tests and analyse feedback to refine these targets
- Work closely with design & live operations team to influence exciting content updates for our
targets - Define the games’ differentiation factors
- Be the relay of brand DNA & brand guidelines to the development team to ensure game fits
with overall brand strategy - Work closely with Ubisoft headquarters marketing teams to convey brand identity to our audience & gather relevant feedback
- Challenge Ubisoft Headquarters marketing & media plan (including budget)
- Follow and monitor user acquisition strategy and campaigns with UA HQ teams
- Work with marketing artist(s) to create the key assets of the game, provided to
operational marketing, PR and other internal & external groups
Qualifications
- Bachelor’s degree in Marketing or equivalent
- Marketing experience within mobile gaming or other relevant media industry
- Ideally, having shipped one game successfully on the appstores
- Ability to understand and translate a creative vision into marketing pillars
- Demonstrate ability to run effective marketing campaign
- Good communication skills, ability to influence, convice and be assertive
- Knowledge of user acquisition in the mobile segment
- Excellent at Office suite
- Fluent in English
Additional Information
We’ll come back to you as soon as possible with potential delays to expect due to the recent opening of the studio.
Company Description
Ubisoft is committed to enriching players’ lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.
At Ubisoft, you’ll grow and collaborate with highly talented teams from around the world.
Located in Da Nang, Vietnam, a hotbed for tech and culture, and one of the best cities to live in Asia, the newest studio will focus on developing “Instant Games”, powered by HTML 5 technology, for several social platforms. This new playstyle has boomed significantly on social media on a worldwide scale boasting today millions of daily users. The teams at Ubisoft Da Nang will alsocollaborate with other studios on the development of mobile games.
By bringing the best creative and engineering talents from Vietnam, SEA and the World together, and allowing them to thrive in a dynamic and modern international work and living environment, Ubisoft Da Nang is the place to be to begin your journey in game development or take the big next step in your career.
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