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Senior Product Marketing Manager, Marvel (remote- East Coast)

Who We Are:

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

What We Need:

2K is looking for a Sr Product Marketing Manager, Marvel’s Midnight Suns to be embedded in our Firaxis studio and work closely with the Midnight Suns’ development team as we plan for the future of tactical strategy games such as XCOM and Marvel’s Midnight Suns. Reporting to the Director of Global Marketing Strategy for Firaxis, the ideal candidate will have a wealth of knowledge about tactics games with previous experience in one or more of the following areas: consumer insights and data analytics, game development, product management. Equal parts consumer advocate and liaison, you will work collaboratively with both marketing teams and development teams to represent marketing and drive marketing initiatives at the studio level in addition to working closely with development teams to ensure we have the right product features and plans to ensure Firaxis’ continued success in the strategy and tactical genre. Bonus heroism points if you know the difference between a Sorcerer Supreme and a Spirit of Vengeance.

What You Will Do:

In this role, you will be focused on two key success KPIs: improving game quality and driving player engagement. In order to accomplish these, you will have to wear several different hats: diplomat, strategist, data analyst, and producer. You will work closely with the Development Studio and Global Publishing partners to create detailed profiles of our customers and their gaming needs. Working closely with data analytics, consumer insights, and community teams, you will synthesize these various inputs into specific feature requests and design improvement suggestions. You will then put on your diplomat hat and work with the game team on how to get these features implemented.

In addition to the task above, as the embedded representative of the marketing department, you will be responsible for representing the marketing plan and vision during day to day interactions with the game development team. There will also be times where you will need to assist the marketing team with various marketing requests of the development team.

Here’s a detailed breakdown of what you can expect:

Synthesize various inputs (telemetry, competitive research, consumer insights, community input, etc.) to create detailed profiles of our audience including their needs, motivations, and desired features.

Work closely with both the game development team and consumer insights to ensure that we have the correct feature sets and product vision for future products and/or DLC

Work closely with Brand management team to ensure they have everything they need – game information wise – to develop a world-class plan and be a sounding board for how we can execute ideas and in-game activations.

Liaise closely with both brand and development teams to ensure both are well informed and constantly up-to-date in terms of scheduling and planning, raising concerns as they come up.

Present marketing plans and represent marketing during day to day Firaxis meetings, all-hands, etc.

Assist both the development and brand marketing teams with strategic planning and long-term campaign rollouts.

Immerse yourself deeply in the Strategy gaming genre and be a product master for both the upcoming Marvel’s Midnight Suns and the XCOM franchise and other tactics games and our top competitors.

Provide product / competitive expertise for Development, Marketing, and Publishing teams.

Project tracking, maintaining & updating deliverable dates to ensure timely delivery of global marketing materials from the development team.

Who We Think Will Be a Great Fit:

If you’re a collaborative, data-driven, community advocate who is a passionate strategy gamer, die-hard Marvel fan, you might be the right fit for 2K’s team of award-winning brand marketers. You’ll wake up each day thinking about our players and how we can consistently meet their needs and enjoy working across all the marketing disciplines and development teams to orchestrate execution excellence.

Bachelor's degree in marketing, analytics, gaming, or related field required.

Minimum of 5-7 years experience in gaming working with or on a development team or marketing in a producer, data-analyst, marketing, or related field.

Proactive thinker and strategist with the ability to think ahead, self-prioritize effectively and contribute cross-functionally.

Understanding of games-as-a-service, virtual goods, and emerging technologies and trends.

Impeccable project management skills and a high degree of comfort in managing multiple projects.

A strong foundational understanding of both consumer research and business analytics.

Excellent analytical, verbal, and written communication/presentation skills and a proven ability to work collaboratively across a number of internal, external, and international teams.

Results-oriented, self-motivated, extremely organized, and detail-oriented.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.