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Marketing Manager

Would you like to play a vital part in the success of launching a new multiplayer app from Toca Boca?

As Marketing Manager for our new big launch you will be the #1 advocate for the brand and product, consumer facing as well as B2B. You’re responsible for setting the marketing strategy, anchored in the business goals, and brand DNA. The scope is global but with focus on North America and Europe.

What you’ll be doing
You’ll be the one to drum up the attention for our upcoming launch. You’ll be the one to develop strategies and tactics to build brand awareness in order to increase user acquisition and monthly active users, drive in app purchases and nurture the fans.

It’s after the launch that the real work begins. As you know, launching something it’s merely the beginning and you’ll be part of the exciting journey to make this a success.

You’ll build a community management strategy that inspires and excites our players, that helps build fandom and advocacy. You’ll be working with performance marketing, social media, and PR. All things that are needed in building and driving the brand.

Is this you?
You are a Marketing Manager with experience of building consumer facing brands who has worked within the gaming and/or mobile app industry. You are used to end-to-end campaign management.

You have experience working for a global organisation and are fluent in English with excellent communication and writing skills. You can easily communicate with all levels and functions of the organization.

You enjoy working with kids as the target group and understand the implications of this.

This is us!
Toca Boca captures the spirit of play. We create digital toys and everyday products that are filled with fun and silliness that kids from any corner of the world can instantly relate to. Everything is designed from their perspective. We celebrate the diversity and quirkiness of their world and give them the freedom to play in ways that only they can dream up.

Good to know!
This position is full time and based in our Stockholm office. We apply 6 months of probationary employment. As we’re an international company, with over 10 nationalities and millions of users all over the world, you have to be fluent in English. Your application should therefore be in English.