This job might no longer be available.
Marketing Manager at D3 Go!
1 year ago
POSITION SUMMARY
As a member of the Marketing / Digital Operations Department, the Marketing Manager is responsible for developing, implementing, and managing marketing activities across multiple titles, maximizing effectiveness of campaigns between multiple departments, and planning needed campaign materials. The Marketing Manager reports directly to the Director of Marketing and coordinates with the Head of Communications and Product Development teams to create and evolve strategies for maximizing marketing presence and efforts of D3 Go!’s titles.
D3 Go! is currently operating under a hybrid work environment with employees spending two days a week working from the office in Encino, CA.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities are described below. Other duties may be assigned. To perform this job satisfactorily, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential duties and responsibilities.
- Creates and executes Go to Market plans for multiple titles, planning an effective timeline and budget allocation between multiple departments and platforms.
- Oversees Creative and Communications teams to create effective marketing calendars and campaigns for titles (current and new) based on product goals and established budgets.
- Plan and execute creative optimization and storefront strategy testing; Optimizing creative assets for User Acquisition and social/community channels and improve overall target DARPU, retention, and conversion rate KPIs.
- Collaborates with cross-functional teams to obtain and plan long-term marketing and social campaigns aligned with developers’ roadmaps.
- Manages brand voice and marketing efforts in collaboration with Communications team for influencer marketing and performance marketing to maximize effectiveness of all customer touchpoints.
- Works with external partners (including licensors and vendors) to create and manage co-marketing campaigns.
- Develops, plans, manages, and grows portfolio of key social channels while maintaining KPIs.
- Manages consumer-facing game communication including but not limited to What’s New test, social copy, and marketing assets.
- Drive the process of market research, competitive analysis, and post-mortem analysis to evaluate effectiveness of marketing and social campaigns. Assists with developing new strategies, insights on competition, and promotions.
- Directs and manages all cross-functional communication with internal and external partners and shares pertinent updates as needed to the relevant teams.
- Leads and work collectively with Creative team to build production calendar for asset delivery that supports Social and User Acquisition materials in compliance with 1st and 3rd Party partner guidelines and timelines.
Other Duties & Responsibilities:
- Performs other related duties as assigned or requested.
- Occasional business travel may be required.
QUALIFICATIONS/REQUIREMENTS
EXPERIENCE / REQUIREMENTS:
- 3 years of experience in user acquisition / performance marketing with at least 1 year of mobile, entertainment, or app marketing preferred.
- At least 1 year managing a mobile, entertainment or, app marketing team preferred.
- Experience working in a results-focused environment with an emphasis on return on investment.
- Relevant experience in new product or line launch experience required.
LICENSES / CERTIFICATIONS:
HARDWARE / SOFTWARE:
- Proficient with common analytics software, acquisition tools (SDKs), and dashboards (e.g. Mixpanel, AppsFlyer, etc.)
- Working knowledge of SQL or JQL is a plus.
OTHER COMPETENCIES:
- Excellent writing skills.
- Public speaking and verbal presentation skills.
- A high business level of social media management knowledge.
- Experience with premium titles is a plus.
- Strong Negotiation Skills
SUPERVISORY RESPONSIBILITIES:
- This position will supervise 1-2 marketing staff
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Occasional stooping. Frequent standing. Constant walking, sitting, climbing, reaching high/low levels, finger
MENTAL DEMANDS:
The mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- A variety of unrelated and interrelated tasks, constant calculating, interrupted work, and use of sustained concentration, reasoning, judgment, resourcefulness, analytical ability, ingenuity, and high attention to detail.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This job operates in a professional work environment. Routinely uses standard office equipment such as computers, telephones, photocopiers, filing cabinets and fax machines. The noise level in the work environment is usually moderate. The employee may be required to work in a designated workspace.
SPECIAL REQUIREMENTS:
- Ability to work effectively and respectfully within a diverse community.
EDUCATION:
- Bachelor’s Degree or equivalent in Marketing, Business Administration, or a related field required.
Pursuant to the California Consumer Privacy Act of 2018, Bandai Namco Entertainment America Inc. is providing the following notice regarding the Personal Information we collect and use in the context of this job application: https://www.bandainamcoent.com/legal/bnea-privacy-ccpanotice
About Bandai Namco Entertainment America Inc.
BANDAI NAMCO Entertainment America Inc., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, Tekken®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACE COMBAT®. More information about the company and its products can be found at www.bandainamcoent.com.
Create Your Profile — Game companies can contact you with their relevant job openings.