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Lifecycle Marketing Manager

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

We are seeking a Lifecycle Marketing Manager to join the ranks of our marketing guild and oversee the creation, implementation , and optimization of our channel strategy to increase active players and purchasers . You should have experience in marketing that includes: ima gin in g , planning, and executing campaigns that engage players at each stage in their lifecycle, lifecycle channel management and optimization, player journey mapping , SEO, SEM, CRO, A/B testing, and reporting results with an understanding of great data visualization.

A day in the life:

• You optimize web as a marketing vehicle – focusing on converting prospects into active players and purchasers.
• You foster the player experience – from developing and implementing testing strategies to identifying trends and insights in performance data that allow for constant improvement to our lifecycle channels .
• You influence the innovation roadmap for channel technology and functionality that delivers against business objectives and strategies.
• You dive deep into funnel metrics (visits, clicks, downloads, purchases, etc.) to maximize player response and business impact.

• You explore and implement player reactivation strategies – helping our brands stand the test of time.

What you'll bring:

• 4+ years of progressive responsibility in a marketing role driving lifecycle channel optimization and insights .
• Passion for c ultivating long - term player relationships through gen uin e, amazing experiences .
• Experience working with Google Analytics and with A/B testing tools, such as Acquia Lift, Google Experiments, Adobe Target and/or Optimizely.

• Understanding of taxonomy development and its relationship to search, SEO, and content strategy.
• Knowledge of mobile first and responsive content strategies.
• Familiarity with CMS (Drupal, Contentful), HTML5 , & Google Analytics.
• Analytic orientation and curiosity, using insights to inform your next course of action .
• Self-motivated, with a drive to exceed expectations .

• BA/BS or equivalent experience required, preferably with a concentration in marketing.
• Industry experience in digital and/or tabletop games preferred .

As a team, we agree on these guiding principles:

• Players Come First: Always keep the player top-of-mind, using data to make the player experience better and more positive
• A data-informed culture is better than a data-driven one

• If ever in doubt, see the first principle