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Marketing Manager, Strategy/Core (Japan)

2K
Tokyo, Japan
11 months ago
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Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need:

2K is looking for an experienced Marketing Manager in Japan - someone who has worked mobile and F2P industry with emphasis on servicing Strategy/Core games with strategic sense and strong product knowledge, local market insights, and ownership to lead the assigned game titles. This role requires strong capabilities to formulate solid Integrated marketing campaigns composed of branding, user acquisition, influencer, and social strategies with ROI discipline.

You are expected to know our product and our competitors’ products intimately; what they do today and what they plan to do in the future, to develop the most compelling marketing strategies and actions, as well as contribute and influence our product strategy.

You will be responsible for formulating long term growth strategy of the titles you are responsible with effort of making metrics-based performance evaluation of all the marketing campaigns conducted under your responsibilities.

Key Responsibilities:

Who We Think Will Be A Great Fit:

Bonus Points

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation

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