Role: Marketing Manager- Special Project
REPORTS TO: Marketing Director- Special Project
DEPARTMENT: Marketing
SUPERVISES: The position may supervise internal and/or external teams
JOB PURPOSE:
Xsolla Inc. will be launching a brand new product/service for our partners and customers for our new product. We have an ambitious goal to create the largest video game brand that is NOT a video game. The right candidate is a highly creative storyteller, a gamer at heart, and has a huge appetite to be part of this insane journey.
You will be responsible for the day to day marketing execution of the holistic brand narrative and overall go to market strategy for the project's business line. The position has two major responsibilities. One is to focus on consumers, and the other is to focus on game/entertainment content creators. The person will report directly to the Marketing Director (lead) to work on specific projects that develop the brand marketing for both audiences by working closely with key stakeholders (that include influencers, consumers, game creators, publishers, etc) to ensure an extremely high quality experience. This project is a global brand and this position will primarily be responsible for North America. However, this position will also provide programs that other territories/ regions can emulate. We are looking for someone who has the entrepreneurial spirit to get things done coupled with the ability to always see the bigger picture.
Responsibilities
- Develop marketing programs and campaigns for the project's B2C and B2B initiatives
- Partner with the Marketing Director to develop differentiated product marketing strategy (including vision, goals, roadmap, and prioritization) for promotions
- Provide marketing insight and guidance to Product teams, advocating for the results of the project's promotional activity and contributing positively to team culture.
- Ensure that all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to the vision of the product roadmap
- Guide successful execution of campaign and initiative development within the team - ensuring outstanding creative experiences that improve standards for marketing across the industry.
- Drive to top-level OKRs for marketing promotions and work with partner teams to develop measurement plans, guide marketing research, and enhance the team's collective knowledge of our future audience and landscape that are set by the Marketing Director
- Be the liaison for regional marketing managers for the project
- Be a champion of the project's brand
- Build relationships and create marketing materials for business development teams to pitch to their clients
Qualifications
- 3-5 years of experience working in consumer brand or product marketing for global services in the gaming or entertainment industry
- Excellent communication skills, both written and verbal
- Bring innovation and creativity to create brand new strategies that attract customers and succeed over the competition
- Ability to develop comprehensive marketing plans and present to key stakeholders
- Collaborative skills to accept and incorporate ideas into strategies
- Time management and organization in order to meet strict deadlines
- Ability to recognize trends and stay ahead of them
- Proficient with analysis and design software
- Knowledge of internet marketing campaigns, including SEO
- MBA preferred
FREEDOM TO ACT:
- Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines.
BENEFITS:
- Competitive Salary (DOE)
- Comprehensive Benefits Plan (Medical/Dental/Vision/Life)
- Matching 401K
- Generous FTO policy
- Professional advancement and career development opportunities - As an expanding global organization, there are often opportunities for internal advancement and training
ABOUT XSOLLA:
Xsolla is the world's leading video game commerce company, with a robust and powerful set of tools and services designed specifically for the games industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes to promote and monetize their games globally and across multiple platforms. As an innovative leader in mobile game commerce, Xsolla continues to solve the inherent complexities of global distribution, marketing, and monetization so their partners can grow audience, engagement, and revenue. With offices worldwide, Xsolla currently works with major gaming entities like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
For additional information, please visit xsolla.com.
Xsolla is an equal opportunity employer and does not discriminate based on the following: Race, color, Ancestry, national origin, Religion, creed, Age (over 40), Disability, mental and physical, Sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), Sexual orientation, Gender identity, gender expression, Medical condition, Genetic information, Marital status, Military and veteran status, and any other terms deems by the State of California.
PHYSICAL DEMANDS:
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.
The duties of this position may change from time to time so the individual and organization can achieve their results. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Xsolla takes your privacy very seriously, and will not sell or externally distribute any data received during the hiring process. For more information related to GDPR or CCPA please reach out to careers@xsolla.com.
L ongevity O pportunity V ision E njoy the game!