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Marketing Manager, Spain
1 year ago
WHAT MAKES US EPIC?
At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.
Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.
Marketing
What You'll Do
Epic is looking for a digital-first marketer to lead the go-to-market planning and community engagement programs for the Spanish market. The ideal candidate has games or entertainment industry experience and is driven by the desire to build meaningful connections between gamers and our games. You have built local market strategies and plans that include relevant out of game and in-game channels, influencers and community, competitive, retail and partnership marketing activations. You have your finger on the pulse of the overall marketplace and use data and insights to shape and optimize your local marketing campaign priorities to drive desired outcomes. You enjoy working with internal partners and external agencies to craft and execute local publishing and marketing campaigns activities across our games and services.
In This Role You Will
- Develop and execute the go-to-market strategies and plans to drive player and engagement growth in the country/region across the Epic Games portfolio
- Orchestrate publishing activations driving alignment with key stakeholders at Epic HQ and EMEA Publishing to achieve meaningful measurable results
- Develop and execute innovative and engaging marketing activities that encompass the entire player experience from attraction to retention
- Empower decision making through in-depth business cases outlining expected impact, required investment and execution roadmap
- Lead a team of local marketing talent and manage agency and partner relationships at the region and local level across marketing disciplines to support local publishing activities
- Analyze the impact of global and local marketing campaigns and publishing efforts on local player acquisition, engagement, and the local business in general
What We're Looking For
- Experience crafting and orchestrating marketing programs across many digital touchpoints
- Strong understanding of how to build brands through the entire player lifecycle
- Excellent project management skills to drive the planning and delivery of marketing campaigns and activations
- Able to write strategic briefs to evaluate creative materials and campaign ideas based on those briefs
- Experience using data and insights to guide business recommendations and decisions
- Comfort in navigating ambiguity and proactively solving problems across a global organisation
- Relationship builder with strong partner and stakeholder management
- Proficient written and verbal communication in English, including the ability to storytell and present strategies and plans
- Experience working in the Spain market, with Spanish speaking audiences and fluency in the local language required
- Entertainment marketing experience is desirable, including music or TV/movie content
ABOUT US
Epic Games spans across 19 countries with 55 studios and 4,500+ employees globally. For over 25 years, we’ve been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic’s award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.
Like what you hear? Come be a part of something Epic!
Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.