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Marketing Manager - New Games
1 year ago
We are proud to belong to the TOP 1% of all employers in Germany 2021 & 2022!
Our Story
At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, and the truly collaborative way of working. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 280 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.
Based in Berlin, Europe's creative tech capital, our employees from 40 nations work together to create high-quality casual games with engaging stories at the core of the experience.
At Wooga, being close to our players is one of our core values. As part of the Marketing Team, you will be playing a crucial role in living this value by establishing market leadership in story-driven casual games and creating joyful experiences for our players.
As a Marketing Manager for New Games you know that it’s critical to produce and deliver the right game at the right time for the right set of players. You are aware of the challenging casual games market and the expectations of a demand generation playerbase.
You will have ownership of defining the market position of our new games within the context of their overall vision and product strategy, helping the product teams find product-market fit. This includes conducting in-depth competitor, market and player research, that you then use to strategically position our games and help our product teams to make informed choices for brand, product, and feature development. You know how to translate our games’ benefits for player and market perception and have awareness of the importance of a solid Brand Development Strategy. With this you will develop systems and best practices to successfully bring our New Games all the way from a new idea through to soft launch.
What you will be doing
- Contribute to the creation of new games from scratch along with the game team
- You will work in the Marketing Team and closely with our product teams on building and establishing high-level product and marketing strategies
- Define the market position of our new games within the context of their overall vision and product strategy
- Help to evaluate the strategic direction of our products from the marketing side, as well as business and market opportunities
- In-depth research of competitor, market dynamics and player base
- Positioning, messaging, competitive differentiation & go-to-market strategy
- Brand Development Strategy. You will work closely with our Game Teams to find their game’s niche in the market and build a strategy around it
- Identify key issues for customers, gathering competitive intelligence and running quantitative analysis to help define development priorities
- Work with the product teams on identifying, refining and validating player segments within our audience
- Be a product evangelist and play an integral role in preparing the team for successful product launches
- Create focus within the project team; guide them in priority-setting, eliminate blockers, facilitate execution
- Build systems and processes to optimize the pipeline for our new games
What you bring
- Relevant working experience in marketing with at least one successful soft-launch under your belt
- Industry experience in marketing for Games or Apps (mobile F2P casual games a plus)
- Experience in building high-level product- and marketing strategies
- Strong research and analytical skills
- Proven ability to turn data and customer insights into actionable business- and marketing plans
- A growth mindset and the ability to see things from a broader perspective
- Strategic planning & prioritization skills
- Excellent communication skills
- Ability to create strong internal and external relationships
- Ability to work in a self-directed, fast-paced, results-oriented work environment
Please note: Research has shown that some under-represented groups in the gaming industry (eg: women) tend to apply only if they meet every single requirement. Here at Wooga, the desire to learn and the willingness to solve problems are more important to us than your experience on paper. We encourage you to apply even if you do not think that you tick all the boxes - thinking outside of such boxes and embracing the diversity of mindsets and backgrounds is what we believe makes our teams thrive.
Our Promise
- Shape the future! Challenge the status quo and team up with a diverse group of experts (over 50 nationalities!) working on crafting the world’s best games.
- Located in Europe’s most creative city with low cost of living and high quality of life. We offer a generous relocation package and home search support if you are not already located in Berlin. Did we mention that we also cooperate with Kindergartens?
- Make use of a significant education budget and extra days off for self-development. Join our meet-ups, talks, brown bag lunches, internal trainings, workshops and many others.
- Enjoy the yoga, mindfulness app, sports and transport subsidies. And a Purpose Day to donate your time to a worthy cause!
- Participate in the company’s success - we offer a quarterly bonus scheme!
- Did you know that German is the third most commonly taught language worldwide? Learn it too! We offer German language classes for you and your significant other.
- Choose your own equipment and be set up for success! We also provide you with a work-from-home budget, which you can invest in a well-functioning home office setup. We got your back!
At Wooga we are committed to providing a friendly, safe and welcoming environment for everyone who works here or with us, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion (or lack thereof) and game preferences. Be yourself, we like you that way!
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