Marketing Manager - Greater China - Shooter/FPS

Marketing Manager - Greater China - Shooter/FPS

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

Responsibilities:

• You will collaborate with Asia and global marketing and franchise leads to produce marketing strategy and campaign plans, reporting to the regional marketing lead.
• You will be an important member of the regional marketing team and deliver the best go-to-market campaign execution end-to-end, with important focuses on social, creators & community activations, working with a team of local marketing experts.
• You will partner with brand, franchise, commercial teams to deliver world-class launch and ongoing live service campaigns execution that achieves business targets.
• You will work with the APAC engagement and integrated communications teams to provide support for Asia PR, events, esports and creators activations.
• You will manage agencies, partners and marketing opportunities in the region; deliver briefings, manage campaigns and produce postmortem.
• You will surface brand, partner, and campaign opportunities and insights to important teams in Asia and global.
• You will manage budget and administrative tasks for major activations and events, including PO and reporting.

Qualifications:

• 8+ years of experience in marketing activation, project management, partner relationships, and agency management
• Local market expert with understanding of the social ecosystem and gaming community.
• Familiarity with Shooter/FPS franchises and an understanding of market & audience insights.
• Proficiency in both English and Chinese, with the ability to present plans in both languages.
• Proficiency in Google Workspace, and ability to quickly adopt new technologies and marketing campaign management and reporting tools.
• Experience with project management software and collaborative tools is an advantage.