Marketing Manager - EXPORT

Square Enix
London England United Kingdom
10 days ago
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Job Summary:

Working within the Export Marketing team, the Marketing Manager will oversee the successful planning and execution of best in class go to market plans across all allocated products for our export markets, in particular Australia/New Zealand, Italy, Spain and the Nordics.

Requirements

Key Responsibilities:

Key Deliverables:

- Deliver on product unit and revenue goals across the full lifecycle of the product

- Be data driven with defined KPIs across disciplines

- Maximise return on investment through judicious use of the marketing mix

- Stay within agreed budgets

- Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings

- Include a postmortem analysis following launch

- Internal media team / media agency:

- Commercial/Distributor sales teams:

- PR team to deliver effective, innovative and integrated PR plans that stay within budget.

- Work closely with internal Project teams so that there is a steady two-way flow of communication, with particular emphasis on ensuring Export territory needs for core creative and promotional materials are represented and met.

Work closely with Marketing Director - Export and Finance teams to track, sign off and close POs in a timely fashion

- Management of territory agency roster, in particular

- Build and foster great working relationships with our central media agency, ensuring they are fully briefed and have a full understanding of our products to deliver media plans on strategy, on budget and on time for allocated titles.

- Creative agencies and internal Creative Studio to deliver needed campaign assets and marketing activities to desired standards on allocated titles.

- Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.

Key Stakeholders:

Marketing Director – Export, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, EU Media Strategist, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams.

Reports to:

Senior Marketing Manager - Export

Knowledge & Experience:

Essential:

Desirable:

Competencies, Skills & Attributes:

Essential:

Desirable:

Other:

Essential:

Desirable:

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

Hybrid Working Policy

Square Enix is pleased to be an employer that offers flexibility within the workplace.

We have a hybrid working policy which allows employees to work from the comfort of their home, three days per week, and in our amazing Blackfriars office for the other two.

Or, if being in the Office is your preference, you can choose three days working from our office and two days working from home. The choice is yours!

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