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Marketing Manager - EXPORT

Job Summary:

Working within the Export Marketing team, the Marketing Manager will oversee the successful planning and execution of best in class go to market plans across all allocated products for our export markets, in particular Australia/New Zealand, Italy, Spain and the Nordics.

Requirements

Key Responsibilities:

• Build and execute effective Go to Market campaigns in coordination with the Marketing Director - Export.
• Work hand in hand alongside both internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & external distribution partners to ensure all plans are co-ordinated, complementary and deliver against agreed KPIs.
• Deliver digital focussed campaigns to drive the digital revenue performance.
• Champion allocated titles both internally and externally.
• Ownership of the territory marketing budget for all allocated titles, ensuring costs are fully and accurately tracked & reported on a weekly basis.
• Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
• Develop the influencer strategy in collaboration with the Influencer Relations Team and the local PR team and be up to date in the latest influencer and industry trends.
• Support and attend trade and consumer events. Take the lead where required.
• Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings.
• Manage approvals of marketing activities with stakeholders.

Key Deliverables:

• Go to Market plans should:

- Deliver on product unit and revenue goals across the full lifecycle of the product

- Be data driven with defined KPIs across disciplines

- Maximise return on investment through judicious use of the marketing mix

- Stay within agreed budgets

- Be S.M.A.R.T., with specific focus on developing effective marketing metrics to gauge success and build future learnings

- Include a postmortem analysis following launch

• The Marketing Manager will be required to work effectively with stakeholders both inside and outside the business, in particular:

- Internal media team / media agency:

• Briefing of all directly executed media campaigns
• Budget setting and plan approval
• Copy creation and localisation of assets

- Commercial/Distributor sales teams:

• Support and motivate the local distributor teams, champion the product and create materials and assets to allow sales teams to sell the product externally.
• Provision of key sales tools such as retail presentation creation and delivery to partners.

- PR team to deliver effective, innovative and integrated PR plans that stay within budget.

- Work closely with internal Project teams so that there is a steady two-way flow of communication, with particular emphasis on ensuring Export territory needs for core creative and promotional materials are represented and met.

Work closely with Marketing Director - Export and Finance teams to track, sign off and close POs in a timely fashion

- Management of territory agency roster, in particular

- Build and foster great working relationships with our central media agency, ensuring they are fully briefed and have a full understanding of our products to deliver media plans on strategy, on budget and on time for allocated titles.

- Creative agencies and internal Creative Studio to deliver needed campaign assets and marketing activities to desired standards on allocated titles.

- Partnership agencies management & execution of local partnership activities, if necessary, for the campaign.

• Keep up to date with the latest marketing and industry trends relevant to job role

Key Stakeholders:

Marketing Director – Export, EU Marketing Director, Executive Director SEE Marketing, GM EU Commercial & Publishing, EU Media Strategist, Sales team, PR Team, Influencer Relations team, Distributor Partners, Project Teams, Finance Department, Creative Services Studio, Analytics team, Community teams.

Reports to:

Senior Marketing Manager - Export

Knowledge & Experience:

Essential:

• Good experience of planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.
• A gamer with a strong understanding of players’ expectations to create the best and most relevant plans.
• Very good project management capabilities and planning, with good knowledge in online tools to save time and work efficiently.
• Excellent at writing presentations with strong attention to detail.
• Significant experience and knowledge of tactical marketing on a European level.
• Must show understanding of the different requirements for European or International markets and have prior experience of delivering to different local territory needs.
• Experienced in delivering innovative above the line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies and trends.
• Good and confident communicator/presenter, with proven ability of working effectively across a diverse number of international stakeholders.
• Must have previous experience within the computer games industry and/or other entertainment-based industry.
• Experience of working to KPI’s.

Desirable:

• Experience of planning and executing marketing campaigns in European territories.
• Degree level of education or equivalent, and/or CIM qualification.
• Excellent knowledge of the Western games market.

Competencies, Skills & Attributes:

Essential:

• Holistic outlook – able to think and operate both creatively and commercially.
• Open and engaging - able to effectively manage the receipt, sharing and implementation of input and feedback within an international, multidisciplinary game team.
• Motivating and energising – able to influence the marketing plan to demanding timelines.
• Tenacious and creative - able to work under pressure and find solutions to multiple and varying needs.
• Organised and diligent – with good time management and proactive communication.
• Attention to detail - particularly with the creation and management of briefs, plans, reports, budgets, and schedules.
• Responsible and self-motivated – able to take ownership of projects in order to drive them forward, demonstrating by example.

Desirable:

• Knowledge of Spanish and/or Italian a plus.

Other:

Essential:

• Shows passion and excitement about entertainment, keeping up to date with developments and trends.
• Willing to travel and stay away from home. Valid passport to enable international travel, where necessary.

Desirable:

• Keen interest in and knowledge of video games.
• Interested in and knowledgeable about technology.

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

Hybrid Working Policy

Square Enix is pleased to be an employer that offers flexibility within the workplace.

We have a hybrid working policy which allows employees to work from the comfort of their home, three days per week, and in our amazing Blackfriars office for the other two.

Or, if being in the Office is your preference, you can choose three days working from our office and two days working from home. The choice is yours!