Marketing Manager(Communications)

EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of our team is based in Asia – but we are expanding across geos to guide global LiveOps and publishing for our mobile slate.

We are looking for a communications marketing manager based in Asia Pacific countries in a hybrid working model to report to the marketing group based in Shanghai while working with the product team.

Responsibilities

• You will run global marketing and communications campaigns for both game pre-launch and post-launch phases.
• You will partner with product leads and use data and customer insight-driven recommendations to create global product marketing and communications strategy and build plans to achieve the best outcomes for players that align to product goals.
• You will collaborate with partners to ensure the recommended communication strategies align with our brand goals.
• You will build relationships with external vendors such as advertising, media and experiential agencies to build integrated communication campaigns.
• You will work with partners and multiple teams to develop integrated campaigns and ensure clear strategic agreement throughout planning and campaign delivery.
• You will engage and present with confidence to teams, including senior leaders.

Requirements

• 6+ year’s experience in games marketing, brand or communications department.

• Experience in mobile games global marketing and publishing operations.

• Expertise in creating global campaigns and experience creating 360 marketing/communications programs.

• Experience partnering with international teams to build communications campaigns.

• Experience with communications across all forms of media

• Experience leading agency partners in delivering successful results for your product.

• Fluent in Chinese and English and can create collaboration across language and culture.

#LI-Hybrid

#FlexibleWork