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Marketing Manager, Americas- Core Games

2K
Novato
2 years ago
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Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion, and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need:

The Manager of Marketing will play a valued role in driving and supporting Americas marketing strategy, as well as execution of coordinated marketing efforts. The role will also help develop go to market plans for each market in the region and work with cross-functional teams to ensure those plans are executed effectively, and are optimized as needed, to meet business and marketing targets.

What You Will Do:

Reporting to the Director of Marketing, Americas Core Games, you will be responsible for helping drive marketing strategy and execution for Americas. In addition, you will support the team in:

Creating integrated marketing plans for allocated titles that drive awareness, engagement and purchase intent at launch and throughout product lifecycles.

Developing specific marketing plans for in-game events/promotions/partnership activities and determining the communication and go to market execution plans for each to drive awareness, engagement and sales in Americas.

Creating and overseeing, in partnership with Influencer Marketing and Global Brand teams, relevant ideas and activations pertaining to influencers and social media content.

Management of marketing budget proposals, demonstrating clear understanding of business targets, audiences and how to reach them, and including ideas for growth that may require more funding or ideas for efficiency or budget reallocation.

Developing paid media plans and maintaining a proactive, positive relationship with media agency.

Writing media strategy and briefing/running agency through creation of full cycle media plans in partnership with Global Brand and Performance Marketing teams. Continually optimize away from low impact/efficiency media, as well as driving innovation/media firsts to reach our different audiences in an impactful way.

Developing retail/promotional marketing plans in collaboration with Channel/Sales team, driving innovation and ensuring the best possible allocation of budget vs. targets for launch activities and yearly promotional calendars. Partnering with sales and channel team and monitor promotional sales results to ensure targets are being met, takeaways are registered and incorporated into the next promotional plan.

Contributing to global marketing strategies, ensuring Americas requirements are being met.

Being a true specialist on our products, our consumers, our competitors and culture.

Provide timely updates, assets and direction, along with running timelines to ensure all milestones are achieved throughout planning and execution phases.

Who We Think Will Be A Great Fit:

Huge give a sh*t factor

Insight-driven marketer who cares equally about brand reputation and meeting sales/revenue targets

Self-starter, able to take ownership over tasks and carry them throughout to the end.

Strong communicator and collaborator

Experience launching Entertainment IP marketing campaigns (Video games, TV, Film)

Experience strategizing and executing paid media campaigns, with experience managing media agency from client side preferred.

Experience strategizing and executing retail marketing campaigns

Above average knowledge of videogames

Ability to build trust and credibility with product development, commercial and other internal and external partners

Demonstrated ability working for a consumer brand, on the brand, media and/or agency side with relevant go to market experience

Experience in all major areas of marketing preferred, including online and offline, brand and product marketing, search, CRM, social media, communications and influencer marketing

Experience developing regional marketing strategies based on global brand framework

Thrive in a fast-paced, multifaceted and flexible environment

Seasoned marketing professional with a proven track record of success and achievement in marketing strategy, product marketing and being held accountable for result. Country / business general management experience

Budget management experience

BA / BS required

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

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