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Marketing Manager - 12 months FTC

Job Summary:

Square Enix Europe are looking for a creative minded marketer to join the Marketing team based in London.

In this role you will be working across Japanese Portfolio titles within the central strategic marketing team (Project Team), contributing to regional strategy, owning campaign elements and supporting Territory marketing teams to bring titles to market.

The position calls for someone with experience in marketing campaign planning & execution, production and delivery of marketing assets in both a physical & digital landscape, excellent communication skills and relationship management with stakeholders in North America, Europe and Japan.

Requirements

Key Deliverables:

Marketing planning:

Work with the Regional Strategic Lead to prepare Western Strategic Plans, and facilitate communication with local territory leads.

Work with the Senior Manager in defining the Regional Marketing strategy, objectives & communicate the measurable goals for achieving them, to drive awareness, purchase intent and ultimately conversion to sales.

Creation of Marketing Campaign Assets:

Understand due processes and work with internal and external creative teams to brief and deliver product campaign assets across all disciplines – Trailers / Social Media / Online Advertising / Print materials / P.O.S / CRM / Product websites whilst continually driving toward meeting the necessary business goals for each title.

Work closely with key stakeholders in the publishing process - including Western Strategic Lead, Regional Marketing Lead, Regional PR Lead, Social Media Managers, and Territory Marketing teams to develop publishing assets to drive awareness, purchase intent and conversion to sales, consumer acquisition and retention.

Marketing Campaign Execution:

Develop KPI’s that can be used to monitor pre-launch, launch and post-launch campaigns to ensure the project is on track to deliver business goals.

Organise regular market check-ins and updates, to drive campaign adjustment and results. Ensure Functional and Territory team stakeholders have the direction and materials needed to execute their campaigns.

Demonstrate an understanding on-trend digital ad formats and platforms.

Operational Support:

Work with production teams to monitor development progress to ensure title(s) are on schedule and of necessary quality. Ensure the production team has the necessary assets for their publishing requirements (metadata, icons, pricing information etc).

Product Knowledge:

Be the advocate and knowledge base for assigned games, play and assess these games through development stages. Research competitors, understand industry trends and present/demonstrate games to partners as required.

Budget management

Assist in defining and manage Project Marketing Budgets

Stakeholder Management

Work in a diverse group of cultures with both internal and external stakeholders, including:

• Western and Japanese Development Studios
• Cross Functional teams
• Territory marketing and PR teams

Key Stakeholders:

Western Strategic Lead, Regional Marketing Lead, Regional PR Manager, Social Media Managers, Creative Services, Development Studios, Territory Marketing teams, Other Cross-Functional teams.

Knowledge & Experience:

Essential:

• Proven experience of marketing planning and executing game, relevant entertainment, or technology marketing campaigns
• Had a previous role requiring strong organisational skills and an ability to coordinate multiple projects simultaneously.
• Experience of working across multi-disciplinary departments and international markets
• Experienced in communicating with and presenting to a diverse number of international stakeholders.
• Strong asset creation experience with both internal resources and external agencies
• Able to demonstrate excellent attention to detail and communication skills
• Previous experience in marketing or in the games industry role.

Desirable:

• Degree level of qualification or equivalent.
• Understanding of Japanese video games and the Japanese video games market.

Competencies, Skills & Attributes:

Essential:

• Excellent time management, co-ordination, organisational skills.
• Good interpersonal and communication skills, both verbally and in writing.
• Creative thinker with common sense and ability to recommend solutions and take the initiative.
• Ability to be a strong team player and in a multi-cultural and international working environment.
• Self-motivated – take ownership of allocated projects to drive them forward.
• Determined, resilient and tenacious.
• Diplomatic, polite and personable.
• Good written and spoken English.
• Passion for video games

Desirable:

• Ability to speak other languages (French, German, Japanese).
• Interest in leading projects and initiatives.
• Experience with PowerPoint and Photoshop.
• Good and confident presenter in-person and remotely.

Our goal at Square Enix is to hire, retain, develop and promote the best talent, regardless of age, gender, race, religious, belief, sexual orientation or physical ability.

Our pledge to D&I

At Square Enix we believe in the importance of being a diverse and global company, and we stand firmly together against any forms of injustice, intolerance, harassment or discrimination. In our effort to create a truly diverse workforce, we pledge to continue to raise awareness in every step of the employee experience, from recruitment to promotions to ensure equal opportunities for all. One of our goals is to champion diversity in games and at work and work together to inspire real change.

Learning and education around D&I will be a key element for us to continue to grow as an organization. With unconscious bias training, D&I workshops and a variety of initiatives to give our employees the opportunity to be heard and be part of that change to achieve real equality. We need all our efforts to continue to build our culture of inclusion and equality.

We are also proud to partner with UKIE's Raise the Game pledge, BAME in Games and Women in Games, to name a few.

Covid-19 remote working

Square Enix are committed to keeping our employees safe. We are listening closely to government guidelines, and this role will be based remotely until the company sees fit to return to the office. This role will be based in our Blackfriars Studio in London, upon return.