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Marketing Lead, Merge Mansion

Are you a growth strategist up for unlocking new & creative ways to expand the audience of our hit game, Merge Mansion? Ready to join one of Europe's fastest growing game companies?

If yes, Metacore could be the right place for you

We are a Helsinki-based game company best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here.

Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 35,000,000+ players worldwide and have grown into a team of 100+ game industry professionals in less than two years, we’re only getting started. That’s where we hope you come in: to create a clear international growth strategy and bring new knowledge into the team to continue scaling Merge Mansion and the marketing team.

Basics

• Location: Helsinki, Finland
• Relocation: Relocating to Finland expected, full support provided
• Remote work: Hybrid model of office and remote work
• Start date: Flexible, ideally as soon as possible
• Working language: English

Responsibilities

Marketing Lead plays a key role in building and improving world class performance marketing across all channels at Metacore to unlock new and creative ways to expand Merge Mansion’s audience, worldwide. In practice, this means (at least) the following:

• Defining and owning marketing strategy and underlying initiatives for Merge Mansion, and helping shape the standards for future games, in partnership with Metacore’s game teams and creative agency partners
• Overseeing campaign ideation and creation, content development, and brand partnerships
• Driving creative development across all channels such as, digital, outdoor, TV and other formats as applicable in partnership with the marketing art team and game teams
• Differentiating the approach for messaging to fit different key markets
• Ensuring all Merge Mansion marketing lives up to the high quality set by Metacore and the expectations of the passionate, and dedicated players
• Defining marketing metrics, set clear, attainable objectives, and analyze results to track performance
• Working closely with the central Performance Marketing team to align marketing efforts and ensure the best possible outcome for the Metacore business
• Carrying out relevant brand and consumer research to study, adjust and strengthen the desired Merge Mansion brand image and positioning over time
• Managing and developing our external partnerships with the agencies, such as creative, media and digital publishers, to bring Merge Mansion’s strategic vision to life

Requirements

Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Marketing Lead, Merge Mansion:

• Strong ability to set realistic yet ambitious goals and assess brand performance both qualitatively and quantitatively
• A leader who has experience building and mentoring high performance teams in an environment that encourages autonomy, innovation and creativity
• History of attracting, retaining and developing strong marketing talent. You rigorously hold yourself and others accountable for achieving high levels of performance, and convey a sense of mission and drive issues to closure
• Experience working collaboratively across teams - internal and external - in the creation, evaluation and roll-out of coordinated, impactful communications and campaigns
• Proven ability of identifying and leveraging consumer trends and user demographics to direct the development of a brand and drive its global growth
• A strong understanding of the North American market and the Millennial generation of consumers would be ideal
• Analytical with a strong commercial mindset - you have proven project management and prioritization skills with the ability to turn ambiguity into clarity
• You love doing what’s never been done before in an environment that is built on trust and team collaboration
• Open-minded, hands-on, down to earth, curious leader who is still eager to “always be learning”
• Knowledge of online, social media and consumer business, as well as a broad interest in mass-media entertainment like games, movies, TV, literature, comics, etc is advantageous

Sounds about right? Then let’s talk!

About Metacore

Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.

Our Culture

Our culture is based on uncompromised trust, which allows us to work autonomously, efficiently and ambitiously. We have mutually agreed on five cultural norms to build trust and work as Metacore. If you agree on them too, the chances are that you would enjoy working with us.