Social Media Strategist (Digital Marketing Lead)

Digital Marketing Lead, Emerging Franchises

Reporting To : Director, Product Management, Emerging Franchises

Department : Activision Publishing – Emerging Franchises

Location : Santa Monica, CA

Your Mission

As the Digital Marketing Lead, Emerging Franchises, you will be the driving force behind the brand strategy, creative development, and execution of content across a multitude of online platforms. You will partner directly with the Product Marketing team to ensure product strategies, brand and company objectives are met. You will be responsible for driving digital-first marketing initiatives, interfacing with our development partners and creative agency partners. You are a resourceful project manager with the ability to think ahead while managing multiple titles, and also contribute to all aspects of go-to-market plans from strategic to tactical. The ideal candidate will also be a digital native with a strong grasp on social platforms and strategies relevant to reaching and engaging player communities.

Responsibilities include, but not limited to:

• Social Media – Lead social media strategy development and execution for Emerging Franchises, including, but not limited to: Twitter, Instagram, YouTube, Facebook, TikTok, Twitch, Snapchat, Discord and Reddit. Partner with Product Marketing team to prioritize opportunities and set digital marketing goals in support of key marketing beats.
• Digital Marketing – Manage digital-first global marketing plans, creative executions and production process of all communication vehicles including: paid media, trailers, visual identity, packaging, trade, media integrations, events, social and CRM activities.
• Agency Management – Lead creative briefings; partner with external agencies to identify digital-first creative strategy and ensure all communications materials deliver against that strategy; lead day-to-day management of external creative agency partners.
• Project Management – Drive project management pipelines for overall schedules and deadlines, manage approvals process, and manage asset needs and distribution to cross functional teams, including regional teams.
• Cross-Functional Collaboration – Work effectively with internal cross-functional teams including Commercial, Product Marketing, Growth Marketing, Public Relations, Events, and Partnerships to drive 360 campaigns.
• Reporting - Drive digital marketing reporting, insights and delivery through the use of social listening, analytics and CMS tools including Netbase, Spredfast, Tubular.

Player Profile

• 5+ years of brand marketing, digital marketing, creative agency or similar experience, preferably from gaming (console, PC, or mobile); entertainment; technology; or consumer products.
• Understanding of brand strategy and ability to write strategic marketing briefs.
• Proficiency in leading or working alongside Paid Media or User Acquisition campaigns.
• International marketing experience a plus.
• Passionate about games and gaming communities. Understanding of the latest gaming systems and industry trends.
• Demonstrated experience in project management, analysis, and the ability to work across multiple teams and disciplines.
• Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for strategic brand involvement.
• High degree of comfort managing multiple projects at once in a fast-paced environment.
• Excellent analytical, verbal, and written skills.
• Bachelor’s degree in Marketing, Communications, Journalism, PR, or similar preferred.