Marketing Lead, Emerging Franchises

Blizzard Entertainment
Santa Monica California 90405 United States of America
7 months ago

Team Name:

Job Title:

Marketing Lead, Emerging Franchises

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Job Description:

Job Title: Marketing Lead, Emerging Franchises

Reporting To: Director, Product Management, Emerging Franchises

Department: Activision Publishing – Emerging Franchises

Location: Santa Monica, CA

Your Platform

Activision Blizzard plays a centralized role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain. Located in our global headquarters in Santa Monica, we encompass equal parts agility, creativity and rigor to enhance the employee and player experience. To learn more, check us out at or on Twitter at @ATVI_AB.

Your Mission

As the Marketing Lead, Emerging Franchises, you will partner directly with the Product Management team to ensure product strategies, brand and company objectives are met in all consumer facing marketing assets. You will also be the driving force behind the brand strategy, creative development, and execution of content across a multitude of online platforms. You will be responsible for driving all marketing initiatives, interfacing with our development partners and creative agency partners. You are a resourceful project manager with the ability to think ahead while managing multiple titles, and also contribute to all aspects of go-to-market plans from strategic to tactical. The ideal candidate will also be a digital native with a strong grasp on social platforms and strategies relevant to reaching and engaging player communities.

Responsibilities include, but not limited to:

Player Profile

Our World

Activision Blizzard, Inc. (NASDAQ: ATVI), is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty ®, World of Warcraft® , Overwatch ®, Diablo ®, Candy Crush ™ and Bubble Witch ™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

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