Marketing Lead - Boom Beach: Frontlines

Space Ape Games
London England United Kingdom
13 days ago
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Boom Beach: Frontlines is a collaboration between Space Ape Games and Supercell.

Hundreds of millions of people have played Boom Beach since it’s release in 2014, making it one of the biggest mobile gaming brands in the world. After a series of successful invite only alpha tests, we’re now looking for a Marketing Lead to steer and guide the community and the game team through the next phase: soft launch.

Throughout the multi-year development we’ve been fortunate to receive amazing and inspiring feedback from a passionate community of players who are eagerly anticipating the launch of this next chapter in the Boom universe. This includes an active 50k strong discord channel, a passionate group of content creators who’s videos from the short play tests have already been watched by millions of fans.

You need to be a seasoned marketer and community builder who cares deeply about the players, people and brands. Experience with all aspects of marketing, from brand, to digital performance, community management, content creators and managing games as a service is essential. Above all you are a strategic, long term visionary and think of the games you help create as experiences that will bring delight and belonging for a community of players for decades, not just years. Not only do you understand how to market games globally but, more importantly, you are good at inspiring marketers and talented game developers to push themselves to raise their own - already high - bars and work collectively to make complex marketing and development decisions.

You are a great communicator and collaborator, both within the team and across teams and are confident working with external platform partners and stakeholders within Supercell and Space Ape, media, agencies and outsourcers.

You are not content taking a finished game and finding eyeballs and installs, spending a large UA budget to get the word out (though that will certainly be part of the job). Rather, you aspire to challenge the game team in this critical phase of development, to engage with the community even more and create a genuinely meaningful social experience in and around the game and help evolve an already great brand into a multi-decade franchise.

Responsibilities

Requirements

The position is in London, but you’re not

It will be important that you are close to the Space Ape development team, so that means working core UK hours for most of the time. If you can do that then the role can be done remotely initially but once we return to a more traditional office environment - hopefully some time in 2022 - then you would be expected to relocate to be close to the team. However, as 2020 has taught us a lot can happen between now and then and so we’re open to discuss flexible working arrangements. The role will also require collaboration with the Supercell teams in Helsinki and San Francisco and Shanghai represents a huge opportunity so the role is truly global.

Apply

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