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Marketing Insights Lead

Who we are:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. We are proud to publish and support many of today’s most critically acclaimed gaming franchises, including NBA 2K, WWE 2K, Borderlands, BioShock, XCOM and Sid Meier’s Civilization.

Role Purpose:

2K is looking for experienced freelance or contract support to lead market research related to the development of one or more of our upcoming titles. This work will bring you “behind the scenes” of AAA video game development. In this role, you will have day-to-day management responsibility of several critical research projects, including vendor oversight and collaboration with many of 2K’s internal Marketing teams. The goal of these research projects is to analyze and segment potential audiences for our new titles to optimize marketing strategy and campaigns.

This Manager of Global Marketing Insights is a contract position and will report into the Senior Manager of Global Marketing Insights. The work will last approximately four (4) months, through the end of September 2021.

Responsibilities:

• Guide project scope and outcomes by manage the day-to-day activities of our research vendors
• Analyze consumer segments and data and drive consumer journey optimization to close the loop between marketing insights and actions
• Partner with internal and external research teams to identify, summarize, and communicate consumer trends in the gaming industry that will affect marketing teams
• Work collaboratively with our Brand and Performance Marketing, Growth, Analytics, and Creative teams to gather audience and campaign data to analyze consumer data and optimize marketing strategies and budgets
• Create and distribute presentations, reports and/or dashboards that summarize the audience research and insights

Key Skills and Requirements:

You have a strategic mind, knowledge of consumer marketing metrics and standards, and comfort in working collaboratively to drive complex market research projects. Solution-oriented, creative problem solvers, and self-starters with passion and enthusiasm for driving results tend to succeed at 2K!

• 5+ years of professional experience in marketing or consumer insights, growth marketing, business strategy, or marketing analytics
• Professional experience in consumer marketing, especially in areas related to media, entertainment, AAA video games, or families and children
• Excellent project management skills
• Comfort leading a team of researchers
• Proven ability to break down complex analyses into communicable conclusions that can be shared with diverse stakeholder groups
• Comfort working autonomously; a “self-starter”
• Aptitude to define solutions that will generate measurable results via a thorough knowledge of the principles of marketing
• Innate ability to respectfully challenge the status quo
• Excellent written and spoken communication skills

What We Offer You:

• Great Company Culture . We pride ourselves as being one of the most creative and innovative places to work, creativity, innovation, efficiency, diversity and philanthropy are among the core tenets of our organization and are integral drivers of our continued success.
• Growth : As a global entertainment company, we pride ourselves on creating environments where employees are encouraged to be themselves, inquisitive, collaborative and to grow within and around the company.
• Work Hard, Play Hard. Our employees’ bond, blow-off steam, and flex some creative muscles – through corporate boot camp classes, our onsite Gym, company parties, our Office bar, game release events, monthly socials, and team challenges.
• Benefits . Benefits include, but are not limited to Private healthcare with Bupa, Private dental with Bupa, A double matching pension policy where the employer will double match up to a 4% contribution from the employee, Employee stock purchase scheme with a 15% discount, Eye tests and vouchers towards glasses, Cycle to work scheme, Flu vouchers, Annual health checks with Bupa, 4X death in service insurance, Income protection (60% salary), 25 days holiday, + other great perks and great office facilities!
• Perks . Gym reimbursement up to £50 per month, an onsite Gym, an Office bar, employee discount programs, free games & events, stocked pantries, a dog friendly workplace and the ability to earn £350+ per year for taking care of yourself and more!

About 2K:
Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, 2K Marin, 2K Czech, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise. 2K is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com

2K is an equal opportunities employer and as such will endeavor to provide reasonable adjustments throughout the recruitment process where required. We invite candidates to notify us should they wish to discuss any reasonable adjustments.