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Marketing Executive

Who We Are:

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

Summary:

This is a strong growth position with 2K Asia, publisher of AAA Blockbuster franchises such as BioShock, Borderlands and NBA2K.The Product Executive will be given a chance to manage the Go to market execution of a title and support the senior team members in other areas of marketing and communications across the 2K portfolio and in the Asia region, as well as build and maintain the 2K’s social media channels in Asia.

Responsibilities:

• Assist in development of a comprehensive marketing and communications strategies, and tactics for 2K’s products
• Conceptualize, plan, execute and evaluate performance-driven integrated marketing communications campaigns from announcement through to product launch and lifecycle management.
• Manage relationship with media agency in developing, executing and evaluating advertising campaigns with a focus but not limit to digital and social placement.
• Work closely with Global Brand and Communications Lead to deliver marketing assets, communications documents and obtain approvals for the Asia Territories.
• Collate, file and prepare PR coverage report to the Global Communications team.
• Manage relationship with Singapore and South East Asia key media and influencers

Job Description:

• Assist in the logistics for events and press tours including setting up game demo to press, consumers and partners as required.
• Contribute to the voice of 2K on our social media channels and give input on growing our community in Asia.
• Manage the Asia social brand channels and liaise with the Global Communications lead on social content requests and approvals.
• Create and adapt global marketing assets for marketing purposes
• Manage and monitor monthly marketing expenses and ensure expenses are within forecast.
Key to success in this role:
• 1 to 3 years of relevant experience in the marketing, PR and/or Social industry in FMCG, gaming, entertainment marketing or consumer lifestyle brands.
• Exposure in executing against Marketing and Communications strategies to meet company objectives.
• Digital marketing experience including analysis and evaluation of digital campaign results for feedback and actionable insights, with a broad grounding in offline marketing experience. Social mavens and community leaders, a plus. Mature and analytical with the ability to understand and work towards the company goals.
• Strong written and spoken communication, interpersonal and conceptual thinking skills
• Resourceful, independent with basic Marketing, PR and/or Social knowledge.
• A strong interest for video games appreciated
• A strong team player, eye for detail and willingness to learn and roll up their sleeves to get the job done.
• Additional Asian language an advantage – Chinese/Korean/Japanese
• Knowledge of Photoshop