Marketing Creative Team Lead

Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads and three subscription services featuring 45+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide. Along with Toca Boca and Originator, we’re part of the Piknik family – a collection of top-rated apps for kids in one subscription.

About the Role

Sago Mini is looking for a Marketing Creative Team Lead to champion the vision for our brand, and how we reach our audiences across our key marketing touchpoints. The Marketing Creative Team Lead will be responsible for ideation and creative direction, and overseeing a team of internal and external talent. The primary goal of the team lead is to deliver exceptional creative that will make audiences fall in love with Sago Mini & Piknik

What You’ll Be Doing

• Develop and maintain a clear vision of the Sago Mini & Piknik identity for our customer facing channels (including app store, social media, YouTube, paid advertising, CRM)
• Collaborate with internal stakeholders to help craft advertising brand guidelines and vision across Sago Mini and Piknik
• Manage freelance and agency talent, and lead process to hire new designers, reviewing portfolios, art tests and interviewing candidates when necessary
• Manage creative resources, including photographers, designers, animators and freelancers, to review all visual assets and provide feedback across all products
• Provide creative direction to internal design and copywriting talent; responsible for overarching marketing creative output, including reviews, project feedback, and meeting the requirements of each brief
• Working closely with marketing project manager to ensure that we deliver projects on time, and on budget; key stakeholder in developing project timelines and defining project scope
• Refine briefing process for core stakeholders across internal and external teams, lead brainstorms and cross-functional collaboration where required
• Bring a sense of joy and levity to our audience, injecting our identity into our marketing creative
• Advocate for the role of marketing creative, demonstrating an expertise in category trends, platform best practices, and creative innovation
• Act as the marketing creative liaison with any external partners (within Spin Master and externally)
• Provide exploratory concepts and storyboards for product asset production, and occasionally for other Spin Master Digital partners as required

Qualifications and Skills

• 10+ years of production experience advertising/production with a strong emphasis on video. You’ve led teams to develop high quality creative for digital campaigns that has included content, interactive, rich media, and animation
• You have a keen understanding of what is needed to make digital projects come about and possess the sufficient technical knowledge to foresee and address production issues.
• Excellent planning, organizational, and communication skills
• Experience managing budgets and project managing teams (in house or freelance)
• Eagerness to learn from a wide array of creative team members across multiple disciplines, and to educate creative team on advertising best practices
• Knowledge of standard project management tools and methodologies.
• Ability to balance the needs of the marketing and product teams to meet company goals
• Expertise in managing multiple projects effectively

About the Process

• You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
• If you’re moving ahead, we’ll book a call to learn more about your experience.
• If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
• If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a final call.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.