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Marketing Coordinator

AppLovin is a Certified Great Place to Work, one of Inc.’s Best Workplaces and a recipient of the 2019 Glassdoor Top CEO employee’s choice award. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020 and 2021, and the Workplace Wellness Award in 2019 which recognizes businesses that are leaders in improving worker well-being.

We’re looking for an organized, driven, and passionate Marketing Coordinator to help us manage marketing activities in Japan, Korea and South East Asia. This person will be a key member of the marketing team and help raise brand awareness through various core marketing channels. He/she will play a crucial role in acting as a marketing assistant by helping with industry events, swag, collateral, PR, and branding.

You will support multiple events, content creation and translation, to help our local clients better understand our technology’s value and impact for their businesses, and to grow our presence. By partnering with key stakeholders like our content team, communications team, design team, and others, you’ll create localized content for our blog, website and social media and organize events for industry conferences, workshops.

Responsibilities

• Work closely with local Marketing Lead on various types of in-person and digital events in Japan and Korea (industry conferences, workshops, social networking parties, webinars etc.)
• Coordinate with internal and external stakeholders to organize, operate, and manage relevant sessions and events (content planning, confirming partners/speakers, onsite operations, booth setup and facilitation, paperwork, logistics, etc.)
• Help manage AppLovin’s content strategy, including social media, regional blog and newsletter; Short-form content writing (translate English content to Japanese and Korean and develop original content for social media when needed)
• Assist local Marketing Lead in working with Japanese (and Korean) press agency and paid media
• Accompany country lead to on-site/online local press interviews and panel speaking sessions (on-site: when safe again)
• Monitor competitive intelligence and report trends and untapped opportunities
• Work closely with the US-based Director of Global Events and Marketing Operations and marketing team

Basic Qualifications

• At least 2+ years marketing experience
• Fluent in oral and written Japanese
• Proficient in oral and written Japanese and English
• Speaking and writing Korean (preferred)
• Proven experience in organizing and managing events, ideally in the mobile tech or game industries (past event samples are highly encouraged)
• Demonstrated ability to meet deadlines with strong communication and organizational skills
• Tech savvy; proficiency in Google Suite, WordPress, and other project management tools (including online event management)
• Strong work ethic, positive attitude, and ability to multitask
• BA degree in Marketing/PR or equivalent

Preferred Qualifications

• Basic understanding of ad tech and programmatic advertising ecosystem
• Experience with Twitter and Facebook management, including managing content pipeline/calendar and day-to-day postings
• Experience with Zoom Webinar and Asana

Perks

• Competitive Salary
• Free lunches and fully stocked kitchen
• Commuting benefits
• Monthly Perks Stipend
• Fun company parties and events
• Autonomy to make decisions in a rapidly growing company

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AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.