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Marketing Coordinator, Greater China

Marketing Coordinator - Greater China

Our Marketing Team at large exists to tell the story of Electronic Arts and expand the positive power of play. This encompasses all our amazing games and experiences, including The Sims, Madden NFL, FIFA, Apex Legends, Battlefield 2042, and It Takes Two (Game of the Year, 2021). At the forefront of building meaningful relationships with our players around the world, we’re a multi-functional group driven by social purpose and inclusive values. We develop the strategic vision of our products, run world class multi-channel campaigns, execute on innovative global engagement across all touch points, and make sure our brand is consistently awesome everywhere we show up.

Responsibilities:

• Collaborate with the regional engagement team to coordinate the PR distribution and review events working with the retainer agency
• Monitor community sentiment and creators performance to input into territory reporting and deliver market feedback
• Work closely with the territory marketing and commercial teams to support admin work of major activations and events, including PO and reporting
• Assist the marketing and community managers on community activities and creators management; Own the relationship and communication with 3rd party partners and agencies to deliver marketing campaigns
• Support the territory licensing business including licensing agreements by working closely with the internal legal and finance team, assets review according to brand guidelines, and work with the global IP Enforcement team on trademark registration and handling piracy issues in the local market

Qualifications:

• Familiar with the social ecosystem and gaming community of the Greater China market
• Experience in project coordination, partners liaison and agency management
• Communication skills in both English and Chinese; Fluent Mandarin speaker with ability to read and write Simplified & Traditional Chinese
• Ability to fast pick up new technologies and marketing campaign management & reporting tools
• Knowledge of merchandise and licensing business would be preferred

What’s in it for you?

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also:

• A health allowance, to cover the cost of private health insurance for you and your family
• Life and salary continuance insurance
• An employee assistance program, including coaching and therapy sessions to support your wellbeing
• An inclusive parental leave policy that supports all parents and carers
• 17.5% annual leave loading – yes, we’ll pay you extra to take a break!
• Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary
• Volunteer leave and charitable donation matching
• A fitness reimbursement program – $$ to go towards your fitness expenses (memberships and at home equipment)
• Free EA games, of course!

We also offer bonuses and exciting EA stock options, as well as access to employee stock purchase program.

When it comes to flexibility - we're hybrid forward, so you'll have the opportunity to structure the way you work, to suit the way you work.