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Market Insights &Intelligence Specialist
2 years ago
Description
Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
We are looking for a Marketing CI Specialist to join our marketing team!
Responsibilities
- Building industry reviews covering a wide range of market issues such as trends in players behavior
- Creating category performance reviews analyzing market share status, new games growth etc.
- Monitoring competitors’ creative content for insights about messaging, visual trends & communication channels
- Measuring campaign effectiveness – gathering and analyzing all relevant brand KPIs to provide a full view of the campaign performance
- Creating and building strategic workshops around branding & creative content development
- Maintain the unit’s knowledge base regarding any relevant industry reports, cultural trends, campaigns etc.
- Develop and maintain the external social listening analytics, tracking the conversation around our games
Requirements
- 2 years minimum experience in a CI, strategic planning, consulting, or other research or strategy related role
- Strong analytical & story telling skills
- High proficiency in English - Strong verbal and written communication skills
- Experience in working with various knowledge platforms (e.g., App Annie, GWI, MINTEL, EUROMONITOR, STATISTA) - an advantage
- Very strong Excel & PowerPoint skills
- Exposure to BI dashboards
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