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Marketing Assets Manager

Are you a seasoned Marketing assets leader with a passion for mass IP entertainment brands? Then look no further and check out this unique opportunity!

Next Games is proud to have a history of collaboration with some of the world’s biggest media properties, such as AMC’s The Walking Dead and Netflix’s Stranger Things. The fans of these properties are people young and young at heart, from all walks of life - not just those traditionally seen as 'gamers’. At Next Games, we seek to delight and entertain players of all kinds. We do this by creating games that expand the worlds of the most beloved media and entertainment properties of our day.

As our new Marketing Assets Manager you will e nsure timely creative assets production and adequate availability, ensure pre-conditions for creative assets performance (and longevity). You will lead your team and ensure they have the support they need to get things done. You will also be the subject-matter expert in the organization with regards to everything related to creative assets for Marketing (mostly UA but also any other marketing activity).

Areas of Expertise

• Next Games assets KPIs and performance.
• Clear view and deep understanding of competition tactics and strategies: best practices, worst practices, upcoming innovation areas, trends and more.
• Production technicalities, processes, tools, skillset needs, resources allocation and prioritization as well as costs management, especially external vs internal allocations and headcount.
• Complete view on outsourcing practices, pool of potential partners and terms.
• Partners management, communications and evaluation.

Responsibilities

• Establish and independently own the creative production process as a central hub serving all creative asset needs for Games Marketing.
• Own and manage resources allocation, no matter internal or external, including all related considerations (costs, headcount vs outsourcing partners) to ensure the most efficient production (quantity, quality, speed, cost).
• Manage the IP partner feedback and ensure smooth approval processes.
• Ensure the Marketing art team has all necessary infrastructure, feedback loops, access to content and tools needed to complete their tasks.
• Own creative briefs and all related meetings and communications.
• Engage all relevant stakeholders and communicate accordingly.

Team and Admin

• Responsible for budget forecasting and reporting.
• Lead and manage the Marketing Art team (designers, coordinators, agencies and freelancers).

Expertise and knowledge

• Provide creative performance analysis and recommendations on the next steps (e.g. leverage best practices, define new creatives’ direction, address specific issues, build upon successful assets and more) per product, genre and marketing channel.
• Own, organize and lead brainstorming and knowledge sharing sessions within the Marketing Art, UA, Marketing and Game teams.

Skills and Profile

• Independent with go-get attitude.
• Excellent communications and stakeholder engagement skills.
• Excellent understanding of creative asset production and all related infrastructure and interdependencies.
• Data-driven and KPI/goal-oriented leader.
• Good project/process management skills, including resources allocation.
• Creative, excited at the prospect of telling compelling stories while highlighting games’ features to create top-performing ads.
• Eager to work with designers, illustrators and artists.
• Good understanding of user acquisition, ASO and campaign optimization for all major channels (or ability to develop such understanding in a short period of time) is a must.

Our core values – Caring, Curiosity, and Courage – guide us in our efforts, so these should be close to your heart as well. We aim high here at Next Games and will ask you to do the same. In exchange, you’ll be part of a team that is great to work with, who is dedicated and passionate about what we do – we believe passion is contagious. Giving each Nextgamer the tools and means to succeed in their job is our priority. We believe the fruits of our labor should be shared with everyone at Next Games. We offer the opportunity to work with a diverse bunch of passionate and dedicated people, a competitive salary and benefits package, but first and foremost a big challenge.

Does this sound like you? Send your CV and cover letter along with your salary request through the application link as soon as possible as we'll proceed once the right person is found.