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Marketing Art Team Lead

Job Description

We are seeking a dynamic and highly motivated Marketing Art Team Lead to manage one of our in-house creative teams, consisting of diverse, multidisciplinary professionals.

The Marketing Art Team Lead plays a pivotal role in creating a variety of marketing materials to support the needs of our PC, console, and mobile games. Working alongside the Creative Agency Director, the Marketing Art Team Lead will establish and uphold a compelling creative vision across a wide range of marketing projects, including user acquisition ads, social media campaigns, brand partnerships, and in-game integrations.

This role involves managing a team of artists and ensuring all creative outputs meet the highest standards of quality.

Collaboration with key stakeholders, such as the Creative Agency Regional Director, Production Coordinator, Product Marketing Leads, and various disciplines within the studio, will be essential to success in this role

The Creative Agency Lead position is a dynamic blend of two key roles below. By integrating these two roles, this position ensures that all projects achieve both high creative standards and efficient production workflows:

1. An inspiring creative lead who guides and manages the team with innovative ideas, ensuring the highest standards of quality across all marketing and user acquisition creatives.
2. A strategic producer who anticipates challenges manages priorities effectively, meets deadlines consistently, and keeps assets production running smoothly.

Qualifications

Team Management and Leadership:

• Set and implement the vision, structure, and use of the Creative Team throughout the studio; understand and manage the business context for Creative Agency Team projects: direction, output, and overall success.
• Lead, motivate, and mentor the Creative Agency Team, fostering a collaborative environment where artists (2D, Capture, Motion, Video, etc.) are empowered to deliver high-quality Marketing and User Acquisition assets across multiple platforms that make Gameloft games succeed.
• Organize regular team meetings to promote effective communication and foster a collaborative work environment.
• Hold one-on-one meetings with the artists to evaluate performance, morale, and address technical needs.
• Ensure that all necessary tools, training materials, and technical documentation are available and kept up to date for the artists.
• Take care of team members' morale, motivation, and working behavior in order to get them fully committed to the project and drive them to their best performance.
• Manage the recruitment of new artists and oversee the onboarding process for new team members joining the Creative Agency.

Collaboration, Resources Allocation and Reporting:

• Plan and prioritize multiple creative projects, allocating resources effectively to ensure tasks are completed on time and within budget.
• Organize workflows, manage the creative pipeline, and adjust strategies to meet evolving project needs and deadlines.
• Track team productivity and compile detailed reports to inform stakeholders and improve operational efficiency.

Creative Direction and Strategy:

• Partner with stakeholders, including marketing, production, and licensing teams, to establish and maintain a strong creative vision for marketing campaigns, user acquisition ads, social media content, brand partnerships, and in-game integrations.
• Organize, participate and lead creative meetings to generate innovative and ambitious creative concepts that could enhance the success of our games' marketing strategies.
• Engage proactively in the assets ideation and development process, including pitching ideas, crafting mockups or storyboards, and refining messages for ads and trailers;
• Ensure smooth production workflows, foster efficient team collaboration, and maintain clear communication with stakeholders regarding asset needs, marketing roadmaps, and related requirements.

Quality Control:

• Oversee the quality of all creative outputs, ensuring they meet the highest standards and align with the game’s vision, art direction, and brand identity.
• Provide constructive feedback to the artists’ work, guiding them in refining assets to achieve exceptional results across user acquisition, social media, and other marketing initiatives.

Creative Innovation and Trend Awareness:

• Stay up to date with the latest trends in gaming, marketing, and creative design, applying new ideas and techniques to enhance the quality and effectiveness of marketing materials.
• Encourage the team to explore fresh ideas and innovative approaches, leveraging the latest trends in gaming, marketing, and design.
• Identify and implement solutions to optimize creative processes, tools, and workflows, addressing inefficiencies and driving long-term operational excellence.

Expected Results:

• Meet delivery deadlines while maintaining an organized and efficient production workflow.
• Ensure all creative outputs adhere to the highest quality standards and align with the established creative vision.
• Foster a professional and collaborative environment within the team, leading by example and maintaining positive relationships with product leads and stakeholders.
• Uphold a consistent and compelling creative direction for all marketing projects.
• Streamline processes, enhance communication, and ensure smooth production workflows.
• Drive innovation by improving creative ideas, workflows, tools, and processes to boost overall efficiency and quality.

Requirements:

Our ideal candidate will have:

• A strong portfolio showcasing relevant work, which should be included with the CV submission
• At least 5 years of experience in audiovisual production, marketing, or a related creative field
• Proven work experience as a team leader or supervisor
• Strong written and verbal English skills
• Strong experience in art direction
• A love of risk-taking, openness to new ideas, visionary mindset
• Excellent organizational and analytical skills
• Creativity and pragmatism in finding solutions that help overcome obstacles and advance the project
• Very good communication skills communicate easily with colleagues and clients
• Ability to maintain perspective, manage priorities, and supervise a great number of projects and topics
• Performs greatly under pressure
• A knowledge of, and a passion for video games

Benefits:

• Join a top global mobile and video games publisher using the latest technologies.
• Work with a talented international team in a friendly, creative environment.
• Gain experience in the fast-paced and innovative video games industry.
• Contribute to high-ranking products recognized worldwide.
• Grow your career with dynamic promotions and global opportunities.

What Gameloft offers:

• Possibility to work remotely in a global product company with talented people.
• Competitive salary according to the qualifications.
• 21-day paid vacation, 5 days paid sick leave, and national holidays as non-working days.
• Medical insurance, psychologist.
• Parental leave.
• Own educational platform with courses, training programs, and certifications.
• Employee Referral Program with great bonuses.
• Technical support and equipment.

Additional Information

Whether you contributed as an artist or led as a creative producer, your portfolio should reflect your ability to deliver outstanding results in high-impact projects.

To consider your application, we require you to send the full version of your CV in English. Your CV must include a portfolio link. Your portfolio will highlight your skills, creativity, and leadership capabilities. Qualified candidates will be asked to complete an assessment.

Company Description

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.