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Marketing Analytics, Associate Director

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Job Description:

We’re looking for a passionate Associate Director, Marketing Analytics with a specific focus on TV, and other above the line activities such as PR, OOH, Press, Radio, and more.

Your role within our Kingdom

If working in an international, dynamic, passionate team has always been a motivation, then the head of Marketing Analytics position in King might be the job for you. Working collaboratively with Marketeers, Data Scientists and Business Analysts you will provide and measure the efficiency of our Marketing activities and provide input into our Marketing strategy. You will build relationships with stakeholders including Brand Marketeers, Media Buyers, Partnerships, Player insights, CRM and Business performance providing recommendations and business insights.

Reporting to the VP of Growth, you will

• Leverage Marketing analytics techniques such as MMM and other econometric techniques to measure Marketing campaign performance

• Leverage analytics and quantitative analysis to monitor campaign performance with a specific focus on TV, and other above the line activities such as PR, OOH, Press, Radio, etc.

• Structure and design marketing campaigns to facilitate the measurability
• Maximise our return on investment from our marketing spend
• Build business cases of future Marketing campaigns including game launches
• Work closely with our Comms Planning team to recommend best media mix to support specific campaigns
• Manage a team of Marketing analysts to deliver best in class analysis and grow our capabilities in Marketing analytics
• Be part of Growth leadership team and foster strong relationships with our head of brand, head of comms planning and head of new games
• Be an expert on industry trends and the competitor landscape to evolve our thinking;
• Share best practice across the Business Performance team.

Skills to create thrills

You are a passionate problem solver and have the ability to draw data driven business insights that will add real value to King. You are proactive and demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating effectively with teams and individuals across King - such as Data Scientists, Game Developers, Producers and Marketeers.

• EXTENSIVE experience with Marketing ROI analytics, including TV and other Above The Line channels measurement
• Prior experience in an industry with very short implementation cycles such as e- commerce, online products/services or games
• Proven experience delivering business models which maximize revenue
• Highly analytical, with exceptional experience of big data decision making
• Excellent understanding of statistics and econometric, the ability to interpret these with confidence and drive through your recommendations
• Strong relationship and influencing skills
• Understanding of the games industry is a plus
• A passion for casual games
• The role requires occasional travel.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can’t expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that’s it.

We’re Seriously Playful

Officially, we’re a leading interactive entertainment company for the mobile world. Unofficially, we’re a serious business that’s not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let’s talk.

Apply now!

Want to join our Kingdom? You’ll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at jobs.king.com. All applications should be made in English.

About King