Marketing Analyst

Marketing Analyst

📍Manchester/Wakefield/Nottingham (Hybrid)

What You Will be Working On as a Marketing Analyst

We are looking for a skilled and passionate Marketing Analyst to join us at Team17 and work across a multitude of diverse videogames. The person will report into the Head of Marketing, collaborating heavily with the data analysis team, finance, game scouting, marketing managers and sales.

Critical to the role is a passion for providing market and player insights to address key strategic and tactical questions around establishing audiences, informing marketing campaigns and audience understanding. This is an opportunity to feed into the very fundamentals of what games we choose to sign and how the market changes affect current projects.

We want this person to provide data which is easy to digest and can work with brand to inform the wider marketing strategy.

Your Day-To-Day

• Strategic analysis to identify trends and evaluate opportunities for growth through analysis of a variety of data sources. Proactively drive recommendations to better satisfy player/market needs.
• Collaborating with internal teams to establish and meet ongoing player and business needs
• Responsible for tracking, reporting, and analysing the performance of marketing activities delivering regular reports to key stakeholders within the business.
• Working with brand to help set key marketing KPI’s and being a key role in the washup assessing whether the goals have been achieved
• Perform deep dives into specific game features to understand the impact on players
• Keeping teams aware and informed of potential region-specific challenges and trends giving teams the ability to adapt campaigns as and when required
• To provide in-depth guidance and support for a diverse, complex range of queries/requests and promote good practice in the use of data
• Managing and servicing data requests putting in place a process used by teams across the business to be adhered to, so all data needs are met
• Actively seek out data partners we could potentially work with to gain more insightful outcomes

What You’ll Need

• Knowledge and experience in data analysis and delivering data in a presentable and digestible way
• Advanced knowledge of data sources for videogames and the gaming sector
• Ability to work autonomously and also collaboratively with different teams
• Experience of planning and managing market research projects from briefing to the delivery of insights.
• Experience of developing and carrying out market and product analysis independently that supports key areas of portfolio development and strategic priorities
• Proficient in Microsoft software e.g., PowerBI, Excel
• Strong organisational skills and the ability to multitask
• Excellent analytical skills and attention to detail
• Experience working with analytics, steam spy, Newzoo, steam D

Even if you don’t quite tick every of the criteria above but still possess the core and transferrable skills for the role, then we’d still be keen to hear from you.

What's In It For You?

• Annual Bonus, pension matched up to 8%, Share Save Scheme and £1000 of free shares for all Teamsters!
• Dedicated learning time - In addition to organised learning and conferences, you will have 6 days per year for self-directed learning.
• BUPA private medical insurance including cover for pre-existing conditions and BUPA Dental along with structured internal support for mental wellbeing
• Work anywhere! We offer hybrid working from home or one of our three offices. We also support remote working opportunities where possible.
• Game Console loans of up to £500, game keys, access to our annual Team17 Fest, free use of arcade games and pool tables, office gaming competitions. Oh and look out for a range of treats sent to your home throughout the year celebrating Life at Team17 and our successes!
• Stage 1 (60 minutes) – An initial 60 minute video meeting with our Finance Director and a member of our Brand Marketing team to explore your experience and discuss the role in greater detail.
• Stage 2 (60 minutes) – A final interview with our Finance Director and Global Marketing Director. This will be a technical interview covering some situational-based questions along with understanding your future aspirations.

The Interview Process

The interview process for the Marketing Analyst role is made up of 2 stages:

• Stage 1 (60 minutes) – An initial 60 minute video meeting with our Finance Director and a member of our Brand Marketing team to explore your experience and discuss the role in greater detail.
• Stage 2 (60 minutes) – A final interview with our Finance Director and Global Marketing Director. This will be a technical interview covering some situational-based questions along with understanding your future aspirations.

To allow you to prepare as best as possible for your interview, we will provide you with a selection of core questions that the team will ask. You will have the chance to speak to our recruitment team at various points during your process but if you do have any specific questions ahead of this, please contact us on chris.chappell@team17.com

Team17 is an equal opportunities employer with a commitment to building a diverse workforce, representative of the world we live and game in! Accessibility is at the heart of our games and we reflect that in how we operate as a business. We can provide suitable adjustments for during our recruitment processes from audio support to extra time on assessments.

Should you require adjustments or flexible arrangements to interview, or take up a role at Team17, please let us know in the notes section of your application and be reassured that this will not affect your application.