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Marketing Analyst Intern
1 year ago
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
The Digital Analytics and Monetization Group (DAMG) address the increasing need for Third-Party Relations (TPR) to make data-led decisions and build effective strategies with our partners. The Marketing Analytics vertical within DAMG is responsible for empowering our third-party partners as well as SIE's Global Partner Marketing team to optimize marketing activities through gameplay, monetization and BTL/ATL activations. This role will focus on improving the data retrieval process across all marketing channels, and developing dashboards to understand how multiple data sources can be used to coalesce data insights.
Responsibilities
- Querying and analyzing data to understand platform trends and audience's response to various media types
- Performing bespoke marketing analysis, benchmarking genre-level performance, and making actionable recommendations to help partners optimize game-level marketing activities
- Building reports and dashboards to deliver self-service data and at-a-glance insights to our internal stakeholders
- Work cross-functionally with global data and marketing teams across SIE to measure and utilize attribution
Qualifications
- Projected to graduate in 2024
- Pursuing an undergraduate in marketing, business administration/management, computer science or communications
- A passion for, and familiarity with console/pc games with high level of intellectual curiosity about the industry as well as games marketing
- Understanding of marketing platforms/channels and relevant KPIs (click throughs, video completion, etc.)
- Ability to work in a fast-paced and collaborative environment
- Excellent verbal, written and interpersonal communication skills
This position requires a cover letter. Please submit a cover letter answering the following prompt:
We’re looking for a passionate, curious, and analytically minded individual. Please attach a cover letter introducing yourself and interests to the internship program at PlayStation.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.